CRUMBL vs GREAT AMERICAN COOKIES
Side-by-side figures from each brand's latest FDD Item 20 as we extracted them; verdicts are our opinion under the published methodology, and the source filing and year are on each brand's profile. Green marks the more favorable metric (lower for distress), not a recommendation to buy.
Units · latest run
+13.3% (2023–2025)
Net unit change
+4.5% (2022–2024)
Strong
Exit quality
Fair
Fair
Transfer / churn
Weak
Too few seasoned loans
SBA losses vs same-year loans
0.4× expected (3 of 62)
—
Distress
—
$50,000
Franchise fee
$25,000
$849K–$1.5M
Investment range
$341K–$463K
8%
Royalty
6%
Disclosed
Earnings (Item 19)
Disclosed
CRUMBL
GREAT AMERICAN COOKIES
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