Crunch vs Planet Fitness
Side-by-side figures from each brand's latest FDD Item 20 as we extracted them; verdicts are our opinion under the published methodology, and the source filing and year are on each brand's profile. Green marks the more favorable metric (lower for distress), not a recommendation to buy.
Units · latest run
+32.4% (2023–2025)
Net unit change
+10.3% (2023–2025)
Fair
Exit quality
Strong
Fair
Transfer / churn
Weak
Too few seasoned loans
SBA losses vs same-year loans
0× expected (0 of 136)
—
Distress
—
$35,000
Franchise fee
$40,000
$2.1M–$5.4M
Investment range
$1.3M–$5.4M
5%
Royalty
7%
Disclosed
Earnings (Item 19)
Disclosed
Crunch
Planet Fitness
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A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing the numbers, including talking you out of a bad deal.