FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · WISCONSIN

CENTRAL BARK franchise in Wisconsin: what the public record shows

Franchisees of CENTRAL BARK in Wisconsin have taken 23 SBA loans in the FY1991–present FOIA files (average $398,808). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. CENTRAL BARK has too few seasoned resolved loans nationally for a national ratio. Its latest FDD Item 20 state table reports 14 franchised outlets in Wisconsin (fiscal 2025) — about 0.23 per 100k residents.

SBA loan outcomes · Wisconsinvs same-year franchise loans

Loans in WI

23

Charged off (all years)

1 of 15

Loss ratio in WI

—

Loss ratio nationally

—

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = WI. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · Wisconsin vs nationalDense market

Businesses in this industry

520

statewide, all operators

Per 100k residents

8.7

national 7.2

Versus the country

+21%

denser

Every business in CENTRAL BARK's industry operating in Wisconsin — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · Wisconsin vs nationalBelow-average wages

Avg weekly wage, this industry

$492

Wisconsin, BLS QCEW 2025

National average

$620

same industry, all states

Versus the country

-21%

cheaper to staff

What CENTRAL BARK's industry actually pays workers in Wisconsin, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Franchised outlets in Wisconsin · FDD Item 20-1 over the disclosed window
Fiscal yearFranchisedCompany-owned
202315—
202415—
202514—
Same-sector systems with SBA loan history in Wisconsin2 systems
SystemLoans in WICharged off (all years)Loss ratio in WIUnits in WI
Pet Supplies Plus111 of 6——
Dogtopia100 of 5——

Other systems in CENTRAL BARK's sector whose franchisees borrowed in Wisconsin. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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