FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · WISCONSIN

Erbert & Gerbert'S Subs & Clubs franchise in Wisconsin: what the public record shows

Franchisees of Erbert & Gerbert'S Subs & Clubs in Wisconsin have taken 9 SBA loans in the FY1991–present FOIA files (average $163,355). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. Erbert & Gerbert'S Subs & Clubs's national ratio is 1.1× (not clearly different from 1.0×).

SBA loan outcomes · Wisconsinvs same-year franchise loans

Loans in WI

9

Charged off (all years)

1 of 6

Loss ratio in WI

—

Loss ratio nationally (not clear)

1.1×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = WI. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · Wisconsin vs nationalTypical density

Businesses in this industry

10,130

statewide, all operators

Per 100k residents

169.9

national 179.9

Versus the country

-6%

thinner

Every business in Erbert & Gerbert'S Subs & Clubs's industry operating in Wisconsin — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · Wisconsin vs nationalBelow-average wages

Avg weekly wage, this industry

$418

Wisconsin, BLS QCEW 2025

National average

$537

same industry, all states

Versus the country

-22%

cheaper to staff

What Erbert & Gerbert'S Subs & Clubs's industry actually pays workers in Wisconsin, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Same-sector systems with SBA loan history in Wisconsin12 systems
SystemLoans in WICharged off (all years)Loss ratio in WIUnits in WI
Culver's1540 of 1100×—
Subway14612 of 1280.5×425
DAIRY QUEEN775 of 580.5×NOT CLEAR—
Cousins Submarines (Restaurant)6910 of 660.7×NOT CLEAR—
Quiznos5516 of 481.6×NOT CLEAR—
Toppers Pizza520 of 430×—
Papa Murphy'S513 of 440×—
Jimmy John's391 of 30——
Domino's Pizza331 of 27——
PIZZA RANCH261 of 15—30
TACO JOHN'S226 of 11—33
Cold Stone Creamery215 of 15——

Other systems in Erbert & Gerbert'S Subs & Clubs's sector whose franchisees borrowed in Wisconsin. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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