FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · NEW JERSEY

Exxon franchise in New Jersey: what the public record shows

Franchisees of Exxon in New Jersey have taken 16 SBA loans in the FY1991–present FOIA files (average $285,062). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. Exxon's national ratio is 0.5×.

SBA loan outcomes · New Jerseyvs same-year franchise loans

Loans in NJ

16

Charged off (all years)

3 of 12

Loss ratio in NJ

—

Loss ratio nationally

0.5×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = NJ. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · New Jersey vs nationalTypical density

Businesses in this industry

3,163

statewide, all operators

Per 100k residents

33.3

national 30.2

Versus the country

+10%

denser

Every business in Exxon's industry operating in New Jersey — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · New Jersey vs nationalTypical wages

Avg weekly wage, this industry

$1,068

New Jersey, BLS QCEW 2025

National average

$1,002

same industry, all states

Versus the country

+7%

costlier to staff

What Exxon's industry actually pays workers in New Jersey, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Same-sector systems with SBA loan history in New Jersey12 systems
SystemLoans in NJCharged off (all years)Loss ratio in NJUnits in NJ
Aamco Transmissions334 of 20——
Matco Tools327 of 321.1×NOT CLEAR—
Maaco310 of 17——
Meineke292 of 18——
Cottman Transmission2312 of 21——
Mobil Oil (Stations)150 of 12——
All Tune and Lube143 of 9——
Sunoco Service Station92 of 6——
Midas Muffler Shop82 of 5——
JIFFY LUBE70 of 4—33
Snap-On71 of 4——
Grease Monkey51 of 4——

Other systems in Exxon's sector whose franchisees borrowed in New Jersey. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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