SBA 7(a)/504 FOIA · FY1991–PRESENT · NEW HAMPSHIRE
Planet Fitness franchise in New Hampshire: what the public record shows
Franchisees of Planet Fitness in New Hampshire have taken 10 SBA loans since 1991 (average $590,950)— too few resolved loans in-state to publish a local failure rate (we require a resolved cohort, never extrapolate), so the brand's national rate of 0.0% is the better guide. Its latest FDD Item 20 state table reports 2 franchised outlets in New Hampshire (fiscal 2025) — about 0.14 per 100k residents.
Loans in NH
10
Resolved
8
Local charge-off
thin
National charge-off
0.0%
Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = NH. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor of 30 loans.
Businesses in this industry
290
statewide, all operators
Per 100k residents
20.6
national 11.9
Versus the country
+73%
denser
Every business in Planet Fitness's industry operating in New Hampshire — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across 198 brand-state cells in our loan data, the densest quartile charges off at 5.6% versus 18.1% in the thinnest. A crowded market is usually proven demand; an empty one is often empty for a reason.
Avg weekly wage, this industry
$389
New Hampshire, BLS QCEW 2025
National average
$438
same industry, all states
Versus the country
-11%
cheaper to staff
What Planet Fitness's industry actually pays workers in New Hampshire, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This is a real cost signal independent of the FDD — a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.
| Fiscal year | Franchised | Company-owned |
|---|---|---|
| 2023 | 2 | 20 |
| 2023 | 2 | 20 |
| 2024 | 2 | 22 |
| 2024 | 2 | 22 |
| 2025 | 2 | 23 |
| 2025 | 2 | 23 |
A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Planet Fitness's numbers, including talking you out of a bad deal.