FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · NEW JERSEY

Rita'S Real Italian Water Ice franchise in New Jersey: what the public record shows

Franchisees of Rita'S Real Italian Water Ice in New Jersey have taken 62 SBA loans in the FY1991–present FOIA files (average $162,588). Those approved through FY2020 defaulted less often than franchise loans made in the same years nationally: 4 charge-offs among 53 resolved loans, where about 12 would be expected (0.3×). Rita'S Real Italian Water Ice's national ratio is 0.6×.

SBA loan outcomes · New Jerseyvs same-year franchise loans

Loans in NJ

62

Charged off (all years)

4 of 53

Loss ratio in NJ

0.3×

Loss ratio nationally

0.6×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = NJ. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · New Jersey vs nationalTypical density

Businesses in this industry

18,596

statewide, all operators

Per 100k residents

195.7

national 179.9

Versus the country

+9%

denser

Every business in Rita'S Real Italian Water Ice's industry operating in New Jersey — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · New Jersey vs nationalTypical wages

Avg weekly wage, this industry

$578

New Jersey, BLS QCEW 2025

National average

$537

same industry, all states

Versus the country

+8%

costlier to staff

What Rita'S Real Italian Water Ice's industry actually pays workers in New Jersey, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Same-sector systems with SBA loan history in New Jersey12 systems
SystemLoans in NJCharged off (all years)Loss ratio in NJUnits in NJ
Dunkin'2425 of 1680.2×—
Subway18825 of 1460.9×NOT CLEAR140
Quiznos10720 of 791.1×NOT CLEAR—
Domino's Pizza565 of 390.9×NOT CLEAR—
Burger King550 of 26——
Cold Stone Creamery476 of 310.8×NOT CLEAR—
Saladworks4213 of 361.8×—
Blimpie355 of 28——
Manhattan Bagel323 of 28——
Papa Johns307 of 22——
DAIRY QUEEN283 of 20——
EDIBLE ARRANGEMENTS263 of 21—43

Other systems in Rita'S Real Italian Water Ice's sector whose franchisees borrowed in New Jersey. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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