SBA 7(a)/504 FOIA · FY1991–PRESENT · NEW MEXICO
Rocky Mountain Chocolate Factory franchise in New Mexico: what the public record shows
Franchisees of Rocky Mountain Chocolate Factory in New Mexico have taken 5 SBA loans in the FY1991–present FOIA files (average $200,600). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. Rocky Mountain Chocolate Factory's national ratio is 1.0× (not clearly different from 1.0×).
Loans in NM
5
Charged off (all years)
0 of 4
Loss ratio in NM
—
Loss ratio nationally (not clear)
1.0×
Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = NM. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.
Businesses in this industry
3,449
statewide, all operators
Per 100k residents
161.9
national 179.9
Versus the country
-10%
thinner
Every business in Rocky Mountain Chocolate Factory's industry operating in New Mexico — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.
Avg weekly wage, this industry
$489
New Mexico, BLS QCEW 2025
National average
$537
same industry, all states
Versus the country
-9%
cheaper to staff
What Rocky Mountain Chocolate Factory's industry actually pays workers in New Mexico, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.
| System | Loans in NM | Charged off (all years) | Loss ratio in NM | Units in NM |
|---|---|---|---|---|
| Subway | 43 | 2 of 31 | 0.4×NOT CLEAR | 131 |
| DAIRY QUEEN | 16 | 0 of 12 | — | — |
| Baskin-Robbins | 10 | 0 of 8 | — | — |
| Dunkin' | 10 | 2 of 8 | — | — |
| Cold Stone Creamery | 7 | 1 of 5 | — | — |
| Papa Murphy'S | 7 | 1 of 6 | — | — |
| Quiznos | 7 | 1 of 6 | — | — |
| Blimpie | 6 | 0 of 3 | — | — |
| Cicis Pizza | 6 | 2 of 6 | — | — |
| Wingstop | 6 | 0 of 6 | — | 24 |
| Bahama Buck's | 5 | — | — | — |
| Jimmy John's | 5 | 0 of 5 | — | — |
Other systems in Rocky Mountain Chocolate Factory's sector whose franchisees borrowed in New Mexico. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.
A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing Rocky Mountain Chocolate Factory’s numbers, including talking you out of a bad deal.