FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · NEW JERSEY

Subway franchise in New Jersey: what the public record shows

Franchisees of Subway in New Jersey have taken 188 SBA loans in the FY1991–present FOIA files (average $158,378). Those approved through FY2020 defaulted at a rate not clearly different from franchise loans made in the same years nationally: 25 charge-offs among 146 resolved loans, where about 29 would be expected (0.9×). Subway's national ratio is 0.4×. Its latest FDD Item 20 state table reports 140 franchised outlets in New Jersey (fiscal 2025) — about 1.47 per 100k residents.

SBA loan outcomes · New Jerseyvs same-year franchise loans

Loans in NJ

188

Charged off (all years)

25 of 146

Loss ratio in NJ (not clear)

0.9×

Loss ratio nationally

0.4×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = NJ. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · New Jersey vs nationalTypical density

Businesses in this industry

18,596

statewide, all operators

Per 100k residents

195.7

national 179.9

Versus the country

+9%

denser

Every business in Subway's industry operating in New Jersey — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · New Jersey vs nationalTypical wages

Avg weekly wage, this industry

$578

New Jersey, BLS QCEW 2025

National average

$537

same industry, all states

Versus the country

+8%

costlier to staff

What Subway's industry actually pays workers in New Jersey, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Franchised outlets in New Jersey · FDD Item 20-15 over the disclosed window
Fiscal yearFranchisedCompany-owned
20231550
20241500
20251400
Same-sector systems with SBA loan history in New Jersey12 systems
SystemLoans in NJCharged off (all years)Loss ratio in NJUnits in NJ
Dunkin'2425 of 1680.2×—
Quiznos10720 of 791.1×NOT CLEAR—
Rita'S Real Italian Water Ice624 of 530.3×—
Domino's Pizza565 of 390.9×NOT CLEAR—
Burger King550 of 26——
Cold Stone Creamery476 of 310.8×NOT CLEAR—
Saladworks4213 of 361.8×—
Blimpie355 of 28——
Manhattan Bagel323 of 28——
Papa Johns307 of 22——
DAIRY QUEEN283 of 20——
EDIBLE ARRANGEMENTS263 of 21—43

Other systems in Subway's sector whose franchisees borrowed in New Jersey. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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