FILING · MN · 2024 FDD · 1+ YEAR OLD
The Counter FDD (Franchise Disclosure Document) — 2024
The FDD is the 23-item legal disclosure every U.S. franchisor must hand you at least 14 days before you sign or pay anything (FTC Franchise Rule, 16 CFR 436). The Counter's most recent FDD tracked here is the 2024 FDD · 1+ year old, filed with the Minnesota Department of Commerce (public CARDS portal). Registration-state filings are public records, so you can read it free, with no sign-up.
PUBLIC RECORD · FILED 2024 · SOURCE STATE MN
| ITEM 5 | Initial franchise fee | $35,000 |
| ITEM 6 | Ongoing royalty | 6.0% of gross sales |
| ITEM 7 | Total initial investment | $724K–$2.0M |
| ITEM 19 | Earnings disclosure (FPR) | Yes — financial performance representation made |
| ITEM 20 | Outlets (fiscal 2023) | 14 franchised at year end · 3 exits (exit rate 15.8%, fiscal 2023) |
This filing makes an Item 19 earnings claim; we have not yet read how it is built. Open Item 19 and check which units it covers, which it leaves out, and whether it shows costs.
Every figure above was extracted by software from the 2024 The Counter FDD as filed (figures are not individually checked by a person) and links back to that document. Fields that could not be extracted are omitted; no figure here is estimated. Extraction errors are possible: the filing controls, and FDDs are reissued annually; verify against the current issuance before relying on any number. Spotted an error? Franchisors and owners can report it via the contact on our Terms page.
The Counter FDD questions, answered
Where can I download the The Counter FDD for free?
The Counter's 2024 Franchise Disclosure Document is a public record, filed with the Minnesota Department of Commerce (public CARDS portal). It can be downloaded free from the source link on this page — no broker form, no email signup required.
What year is The Counter's most recent FDD on file?
The most recent The Counter FDD tracked here is the 2024 FDD · 1+ year old, filed with the Minnesota Department of Commerce (public CARDS portal). Franchisors must update their FDD annually; confirm you are reading the current issuance before signing.
Does The Counter's FDD disclose earnings (Item 19)?
Yes — The Counter makes a financial performance representation in Item 19 of its 2024 FDD. Read the basis fine print: franchisors choose which units and metrics to include.
What does The Counter's FDD Item 20 show?
In fiscal 2023, The Counter ended with 14 franchised outlets; 3 of 19 open at the start of the year left the system (exit rate 15.8%, fiscal 2023) through terminations, non-renewals, and "ceased operations — other reasons".
The The Counter validation checklist
questions built from this brand's own filings · read them all on the profile
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