C12 vs THE ALTERNATIVE BOARD
Side-by-side figures from each brand's latest FDD Item 20 as we extracted them; verdicts are our opinion under the published methodology, and the source filing and year are on each brand's profile. Green marks the more favorable metric (lower for distress), not a recommendation to buy.
Units · latest run
+13.8% (2023–2025)
Net unit change
-11.7% (2023–2025)
Strong
Exit quality
Weak
Strong
Transfer / churn
Strong
No SBA loans
SBA losses vs same-year loans
Too few seasoned loans
—
Distress
—
$25,000
Franchise fee
$44,000
$38K–$68K
Investment range
$77K–$95K
Not disclosed
Royalty
Not disclosed
Disclosed
Earnings (Item 19)
Disclosed
C12
THE ALTERNATIVE BOARD
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A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing the numbers, including talking you out of a bad deal.