FRANCHISE·WATCH·DESK

MASSAGE ENVY vs THE NOW

Side-by-side figures from each brand's latest FDD Item 20 as we extracted them; verdicts are our opinion under the published methodology, and the source filing and year are on each brand's profile. Green marks the more favorable metric (lower for distress), not a recommendation to buy.

MASSAGE ENVY
Proven & steady
THE NOW
Too little disclosed history
Verdict
Units · latest run
-5.7% (2023–2025)
Net unit change
+137.0% (2022–2024)
Fair
Exit quality
Too little history
Fair
Transfer / churn
Too little history
0.5× expected (41 of 475)
SBA losses vs same-year loans
Too few seasoned loans
—
Distress
—
$45,000
Franchise fee
$60,000
$696K–$1.0M
Investment range
$476K–$813K
6%
Royalty
6%
Disclosed
Earnings (Item 19)
Disclosed

MASSAGE ENVY

THE NOW

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