SENIOR CARE AUTHORITY vs Trua Senior Living Locators
Side-by-side figures from each brand's latest FDD Item 20 as we extracted them; verdicts are our opinion under the published methodology, and the source filing and year are on each brand's profile. Green marks the more favorable metric (lower for distress), not a recommendation to buy.
Units · latest run
+12.1% (2023–2025)
Net unit change
1 → 2 units (2022–2024)
Weak
Exit quality
Too little history
Strong
Transfer / churn
Too little history
Too few seasoned loans
SBA losses vs same-year loans
Too few seasoned loans
—
Distress
—
$52,500
Franchise fee
$50,000
$85K–$109K
Investment range
$74K–$117K
8%
Royalty
8%
Disclosed
Earnings (Item 19)
Disclosed
SENIOR CARE AUTHORITY
Trua Senior Living Locators
Before you sign anythingfree · 30 min · no commission
A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing the numbers, including talking you out of a bad deal.