Verified — real FDD extraction
SBA-eligible · directory code S8144 since 2025
Trua Senior Living Locators
Senior Care · independent · est. —
Senior Living Locators (branded here as Trua) is a free-to-families senior-living placement and referral service that helps older adults and their families find assisted living, memory care, and other senior housing. Franchisees advise families and earn referral fees from the communities they place clients into. The work is consultative, relationship-driven, and largely conducted in the field.
Trua Senior Living Locators net unit count grew +100.0% from 2022–2024 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Too new to judge
Distress
1 franchised unit over 3 disclosed years is not a track record — systems this early have realized only a fraction of their eventual failures. Judge the disclosures, not a verdict.
Exit rate · latest year
Not disclosed
Cost to open
$74K–$117K
Item 7 total investment range
SBA loan defaults
Too few resolved
1 loans exist; too few resolved to rate
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2022–2024
Survival record
FDD Item 20 · outlet status by year
In fiscal 2024, 0 of 0 franchised outlets left the system. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 1 | 1 | 1 |
| Opened | 0 | 0 | 1 |
| Transfers | 0 | 0 | 0 |
| Terminations | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 0 | 0 |
| Outlets at end | 1 | 1 | 2 |
| Net change | 0 | 0 | +1 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 1 SBA-backed loans to Trua Senior Living Locators franchisees since 2026. Most are still open, so there is not yet a resolved cohort large enough to rate.
—
0 resolved · too thin to rate
—
avg. charged-off $ ÷ approved $
—
default rate × loss severity
$123,500
what recent franchisees borrowed
—
approval → charge-off, defaulted loans
—
distinct banks lending
Charge-off rate by loan approval year (%)
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO TRUA SENIOR LIVING LOCATORS BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $50K franchise fee (Item 5) and a total investment of $74K–$117K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$74K–$117K
all-in investment range
Franchise fee (Item 5)
$50K
upfront, one-time
Royalty (Item 6)
8%
of sales, ongoing
Your figure — cross-check against this brand's Item 19 and current-owner validation.
Royalty you'd pay / yr
$80K
8% of sales, before profit
Over a 10-yr term
$800K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for Trua Senior Living Locators with an independent CPADistress signals
news-sourced · bankruptcies, closures, lawsuits
No recent closures, bankruptcies, or major lawsuits found in the news for Trua Senior Living Locators. That's a good sign — but it reflects news coverage, not a guarantee.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing Trua Senior Living Locators's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →Trua Senior Living Locators franchise questions, answered from the filings
How much does a Trua Senior Living Locators franchise cost?
Per Trua Senior Living Locators's 2025 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $74K–$117K (Item 7).
What royalty does Trua Senior Living Locators charge?
Trua Senior Living Locators charges an ongoing royalty of 8.0% of gross sales, per Item 6 of its 2025 FDD.
Does Trua Senior Living Locators disclose earnings (Item 19)?
Yes — Trua Senior Living Locators makes a financial performance representation in Item 19 of its 2025 FDD. Read it closely: franchisors choose which units and which metrics to include.