FRANCHISE·WATCH·DESK

FDD ITEM 20 · FISCAL 2022–2024

1-800-FLOWERS/1-800-FLOWERS.COM Item 20: outlets, exits & growth

In its latest FDD Item 20 (fiscal 2024, from the 2024 FDD · 1+ year old), 1-800-FLOWERS/1-800-FLOWERS.COM reported 50 franchised outlets at year end. 5 of 53 franchised outlets open at the start of the year left the system (exit rate 9.4%, fiscal 2024), while 2 new outlets opened. Systemwide units moved -10.5% over 2022–2024.

Item 20 · outlet status by yearas filed
Status (FTC)202220232024
Outlets at start665754
Opened012
Transfers312
Terminations100
Non-renewals725
Reacquired by franchisor000
Ceased — other reasons120
Outlets at end575451
Net change-9-3-3
How the exit count is computedfiscal 2024

0 terminations + 5 non-renewals + 0 ceased (other) = 5 exits ÷ 53 at start = 9.4%

These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (2) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.

The 1-800-FLOWERS/1-800-FLOWERS.COM validation checklist

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