FRANCHISE·WATCH·DESK

Verified — real FDD extraction

Not found in the SBA Franchise Directory — SBA financing may be unavailable; verify with your lender

Athletes HQ

Other · independent · est. —

Athletes HQ is a youth and athletic training facility offering sports performance coaching, strength and speed development, and skills training for young athletes. Sessions are run by coaches in a gym-style space. A franchisee operates a training center, employing coaches and managing programs and memberships.

Athletes HQ net unit count grew +200.0% from 20212025 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Too new to judge

Distress

0
STABLE

2 franchised units over 5 disclosed years is not a track record — systems this early have realized only a fraction of their eventual failures. Judge the disclosures, not a verdict.

Exit rate · latest year

0.0%

fiscal 2025, per Item 20

Cost to open

$179K–$346K

Item 7 total investment range

SBA loan defaults

No loan record

no SBA 7(a)/504 loans found for this brand

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Fair
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Strong
Transfer / churn15%

transfers vs. base · Table 3

Strong
Promise-keeping10%

actual vs. projected openings · Table 5

Not Disc.
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2021–2025

+200.0%
1202112022220233202432025

Survival record

FDD Item 20 · outlet status by year

In fiscal 2025, 0 of 2 franchised outlets left the system — a 0.0% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)20212022202320242025
Outlets at start11123
Opened00110
Transfers00000
Terminations00000
Non-renewals00000
Reacquired by franchisor00000
Ceased — other reasons00000
Outlets at end11233
Net change00+1+10

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $25K franchise fee (Item 5) and a total investment of $179K–$346K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$179K–$346K

all-in investment range

Franchise fee (Item 5)

$25K

upfront, one-time

Royalty (Item 6)

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$0

0% of sales, before profit

Over a 10-yr term

$0

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Athletes HQ with an independent CPA

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for Athletes HQ. That's a good sign — but it reflects news coverage, not a guarantee.

5 questions to ask a Athletes HQ franchisee

Built from this brand's own disclosures · take it to your validation calls

The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These are the questions built from what Athletes HQ has actually disclosed — each one carries the number it came from, so you can tell whether the answer squares with the record.

  1. 01

    Athletes HQ makes an earnings claim in Item 19. Does your unit look like that number — and do you know which units they included to build it?

    Item 19 is legal to build from a flattering subset. Ask whether they excluded new units, closed units, or company stores.

    FDD Item 19 · 2026

  2. 02

    How many months did it take to cover your own costs, and how much cash did you burn getting there?

    Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.

    Not disclosed in any FDD — ask an owner

  3. 03

    What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?

    Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.

    FDD Items 6, 8, 11

  4. 04

    If your agreement came up for renewal tomorrow at current terms, would you sign again?

    The single most predictive question you can ask. A hesitation is the answer.

    Ask every owner you speak to

  5. 05

    Who else should I call — including someone who left?

    The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.

    Ask every owner you speak to

Want this as a checklist you can take to the calls?

I'll email you the printable version, and tell you if Athletes HQ’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.

Before you sign anythingfree · 30 min · no commission

A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Athletes HQ's numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

Book a free 30-minute call →
Own or owned a Athletes HQ?no appointment · read by a person

This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.

Athletes HQ franchise questions, answered from the filings

What percentage of Athletes HQ franchises closed last year?

In Athletes HQ's latest FDD Item 20 (fiscal 2025), 0 of 2 franchised outlets left the system — an annualized exit rate of 0.0%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Athletes HQ franchise cost?

Per Athletes HQ's 2026 FDD, buying in requires an initial franchise fee of $25K (Item 5) and a total initial investment of $179K–$346K (Item 7).

Does Athletes HQ disclose earnings (Item 19)?

Yes — Athletes HQ makes a financial performance representation in Item 19 of its 2026 FDD. Read it closely: franchisors choose which units and which metrics to include.