FRANCHISE·WATCH·DESK

Verified — real FDD extraction

Not found in the SBA Franchise Directory under this name — though SBA loans to its franchisees exist; verify eligibility with your lender

COUSINS MAINE LOBSTER

Other · independent · est. —

Cousins Maine Lobster sells Maine-style lobster rolls and seafood through food trucks and some brick-and-mortar locations. Franchisees typically operate one or more food trucks, working events, catering jobs, and scheduled public stops.

COUSINS MAINE LOBSTER net unit count declined -60.0% from 20232025 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Too new to judge

Distress

6
STABLE

5 franchised units over 3 disclosed years is not a track record — systems this early have realized only a fraction of their eventual failures. Judge the disclosures, not a verdict.

Exit rate · latest year

50.0%

fiscal 2025, per Item 20

Cost to open

$267K–$966K

Item 7 total investment range

SBA loan defaults

Too few resolved

10 loans exist; too few resolved to rate

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Weak
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Weak
Transfer / churn15%

transfers vs. base · Table 3

Strong
Promise-keeping10%

actual vs. projected openings · Table 5

Not Disc.
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2023–2025

-60.0%
520234202422025

Survival record

FDD Item 20 · outlet status by year

In fiscal 2025, 2 of 4 franchised outlets left the system — a 50.0% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202320242025
Outlets at start754
Opened010
Transfers100
Terminations002
Non-renewals110
Reacquired by franchisor000
Ceased — other reasons110
Outlets at end542
Net change-2-1-2

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 10 SBA-backed loans to COUSINS MAINE LOBSTER franchisees since 2016. Most are still open, so there is not yet a resolved cohort large enough to rate.

Charge-off rate

4 resolved · too thin to rate

Loss given default

avg. charged-off $ ÷ approved $

Expected loss

default rate × loss severity

Avg. loan · FY2020+

$499,600

what recent franchisees borrowed

Median time to default

68 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

5 vs 4

distinct banks still lending

Charge-off rate by loan approval year (%)

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO COUSINS MAINE LOBSTER BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $40K franchise fee (Item 5) and a total investment of $267K–$966K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$267K–$966K

all-in investment range

Franchise fee (Item 5)

$40K

upfront, one-time

Royalty (Item 6)

6%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$60K

6% of sales, before profit

Over a 10-yr term

$600K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for COUSINS MAINE LOBSTER with an independent CPA

Labor record

US Dept. of Labor enforcement · franchisee-level · FY2005–present

Federal investigators have concluded 1 wage case against operators of this system, recovering $2K in back wages for 10 workers. Some of these cases are recent, not ancient history. These cases name franchisee-owned locations, not the franchisor itself.

Concluded cases

1

Back wages owed

$2K

Employees affected

10

Since 2020

1

Read this carefully. The employers in these cases are individual COUSINS MAINE LOBSTER franchisees — separately owned businesses operating under the brand name — not COUSINS MAINE LOBSTER itself. The franchisor is not the respondent and in most cases is not a party. What the record shows is how this system's operators run their payrolls, which is worth knowing before you become one of them. Counts rise with system size and with age: a 20-year-old, 10,000-unit system will out-count a young one regardless of conduct. Source: DOL Wage and Hour Division concluded compliance actions, FY2005–present, most recent finding 2026.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

FULL REPORT →

9 questions to ask a COUSINS MAINE LOBSTER franchisee

Built from this brand's own disclosures · take it to your validation calls

The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These are the questions built from what COUSINS MAINE LOBSTER has actually disclosed — each one carries the number it came from, so you can tell whether the answer squares with the record.

  1. 01

    COUSINS MAINE LOBSTER’s own Item 20 shows 2 of 4 franchised outlets left the system in fiscal 2025 — about 50.0%. Do you know any of those owners, and do you know why they left?

    A franchisor will call these “transitions.” An owner three doors down usually knows whether they sold at a profit or handed the keys back.

    FDD Item 20 · FY2025

  2. 02

    The system went from 5 units to 2 over 3 disclosed years. What's the explanation you've been given, and do you believe it?

    A shrinking system means fewer owners funding the ad fund and support staff you're paying for.

    FDD Item 20 · FY2023–FY2025

  3. 03

    Item 7 says the low end to open is $267K, but the average recent SBA loan to a COUSINS MAINE LOBSTER franchisee was $500K. What did you actually spend to open, all in?

    Lenders size loans to real project costs. A large gap between the disclosed floor and what banks actually fund is the most common way buyers get underfunded.

    FDD Item 7 vs SBA approvals FY2020+

  4. 04

    You pay 6.0% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?

    Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.

    FDD Item 6

  5. 05

    COUSINS MAINE LOBSTER makes an earnings claim in Item 19. Does your unit look like that number — and do you know which units they included to build it?

    Item 19 is legal to build from a flattering subset. Ask whether they excluded new units, closed units, or company stores.

    FDD Item 19 · 2026

  6. 06

    How many months did it take to cover your own costs, and how much cash did you burn getting there?

    Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.

    Not disclosed in any FDD — ask an owner

  7. 07

    What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?

    Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.

    FDD Items 6, 8, 11

  8. 08

    If your agreement came up for renewal tomorrow at current terms, would you sign again?

    The single most predictive question you can ask. A hesitation is the answer.

    Ask every owner you speak to

  9. 09

    Who else should I call — including someone who left?

    The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.

    Ask every owner you speak to

Want this as a checklist you can take to the calls?

I'll email you the printable version, and tell you if COUSINS MAINE LOBSTER’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.

Before you sign anythingfree · 30 min · no commission

A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing COUSINS MAINE LOBSTER's numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

Book a free 30-minute call →
Own or owned a COUSINS MAINE LOBSTER?no appointment · read by a person

This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.

COUSINS MAINE LOBSTER franchise questions, answered from the filings

What percentage of COUSINS MAINE LOBSTER franchises closed last year?

In COUSINS MAINE LOBSTER's latest FDD Item 20 (fiscal 2025), 2 of 4 franchised outlets left the system — an annualized exit rate of 50.0%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a COUSINS MAINE LOBSTER franchise cost?

Per COUSINS MAINE LOBSTER's 2026 FDD, buying in requires an initial franchise fee of $40K (Item 5) and a total initial investment of $267K–$966K (Item 7).

What royalty does COUSINS MAINE LOBSTER charge?

COUSINS MAINE LOBSTER charges an ongoing royalty of 6.0% of gross sales, per Item 6 of its 2026 FDD.

Does COUSINS MAINE LOBSTER disclose earnings (Item 19)?

Yes — COUSINS MAINE LOBSTER makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $1.3M. Read it closely: franchisors choose which units and which metrics to include.