From the filed FDD — automated extraction, check the source
2026 FDD
DECORATING DEN INTERIORS
Interior decorating & home staging · parent company: not identified
Decorating Den Interiors is an interior decorating company whose designers bring furniture, window treatment, and decor samples directly to clients' homes. A franchisee runs a home-based decorating business, consulting with homeowners on room designs and earning revenue on both design services and product sales.
DECORATING DEN INTERIORS net unit count declined 9.0% over 2023–2025 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. Most numbers on this page come from that document; others come from federal SBA loan records and labor and census data, each labelled with its source:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened, transferred and left the system, the main basis for our verdict, which rates how strong the disclosed record is, or says when the system is too new, the filing too old, or the disclosure too thin to judge.
Our rating · opinion
Weaker disclosed record
Below our threshold on the operating record we compute from Item 20 — unit growth, the mix of exits, owner turnover and promise-keeping. What pulls it down: units fell 9% (2023–2025: 222 → 202); most exits were terminations or closures rather than transfers to new owners; the fiscal 2025 exit rate was 11.8%, well above the 7.4% median across 82 comparable systems (home services). This is our opinion of the filing, not a finding about the franchisor's finances.
Exit rate · fiscal 2025
11.8%
vs 7.4% median across 82 comparable systems (home services)
Cost to open
$52K–$73K
Item 7 total investment range
SBA loan losses
Too few to rate
2 seasoned resolved loans; 30 needed
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Data as of 2026-10-29. Figures come from DECORATING DEN INTERIORS's public FDD filings (latest: MN 2026, extracted 2026-07-29) and SBA FOIA loan records (through FY2026), extracted by us and possibly containing errors. The rating is our opinion, not investment, legal, or tax advice. Franchisor or owner and see something wrong? Report a correction — we review every request.
What each source says
FDD record · SBA loans · model · auditor
The sources broadly agree, and the verdict follows the FDD's operating record.
FDD record · Item 20
Weaker operating record
Units fell 9% (2023–2025: 222 → 202); exit rate 11.8% (fiscal 2025) vs 7.4% median.
SBA loans · vs same-year loans
Too few seasoned loans
2 resolved loans approved by FY2020; 30 needed.
Modeled risk
Moderate
Directional only — too few seasoned loans to check it.
Auditor opinion · Item 21
Clean opinion
Unqualified audit, 2026 FDD. Says nothing about franchisee results.
Behind the verdict
the record, factor by factor · Item 20
latest consecutive years · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness · shown, not counted in the verdict
Systemwide units
2023–2025
Survival record
FDD Item 20 · outlet status by year
In fiscal 2025, 25 of 211 franchised outlets left the system — an exit rate of 11.8% (fiscal 2025), vs a 7.4% median across 82 comparable systems (home services). An exit is not a failure: this counts terminations, non-renewals and "ceased — other reasons" as reported, and excludes transfers to new owners.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Outlets at start | 226 | 222 | 211 |
| Opened | 25 | 19 | 16 |
| Transfers | 1 | 1 | 2 |
| Terminations | 15 | 12 | 12 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 14 | 18 | 13 |
| Outlets at end | 222 | 211 | 202 |
| Net change | -4 | -11 | -9 |
The franchisor's own finances
FDD ITEM 21 · AUDITED STATEMENTS · 2026 FDD
UHY LLP gave an unmodified (clean) opinion on the statements in the 2026 FDD; revenue fell 12% from FY2023 to FY2025 and it reported a net loss in every year shown (FY2023–FY2025).
This is the company selling the franchise, not any franchisee. A clean opinion means the statements are fairly presented — not that the business is healthy.
Audit opinion
Unmodified (clean) opinion
UHY LLP
Revenue · FY2025
$2.8M
extracted · not cross-checked
Net income · FY2025
−$11K
extracted · not cross-checked
Where FY2025 revenue came from
77% royalties
initial-fee share not extracted
Show the statement figures ↓Hide the evidence ↑
| Fiscal year | FY2023 | FY2024 | FY2025 |
|---|---|---|---|
| Total revenue | $3.2Mextracted · not cross-checked | $3.1Mextracted · not cross-checked | $2.8Mextracted · not cross-checked |
| Royalty revenue | $2.6Mextracted · not cross-checked | $2.5Mextracted · not cross-checked | $2.2Mextracted · not cross-checked |
| Net income (loss) | −$297Kextracted · not cross-checked | −$524Kextracted · not cross-checked | −$11Kextracted · not cross-checked |
The lender's view
SBA 7(a)/504 loan outcomes · compared with franchise loans of the same years
Banks have made 3 SBA-backed loans to DECORATING DEN INTERIORS franchisees since 2013. Only 2 of its loans approved by FY2020 have resolved — fewer than the 30 we need to compare it fairly with other franchise loans, so we don't rate it.
All-time, 0 of 2 resolved loans charged off (0.0%). That raw figure mixes every approval year since 2013 — loans made in 2006–08 failed at several times the rate of loans made in 2010–13 across all franchises — so it is shown as evidence, not as the score.
—
2 seasoned resolved · 30 needed
0.0%
0 of 2 resolved, every approval year
—
charged-off $ ÷ approved $, defaulted loans
$130,000
what recent franchisees borrowed
—
shown with 10+ defaults
0 vs 1
distinct banks — fewer than FY16–20 (loan volume and SBA name coding affect this)
Charge-off rate by loan approval year (%) · dashed line = all franchise loans that year
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO DECORATING DEN INTERIORS BY SBA FRANCHISE NAME/CODE · RESOLVED = CHARGED-OFF + PAID-IN-FULL · EXPECTED = SAME-YEAR RATE ACROSS ALL SBA FRANCHISE LOANS, LOANS ≥ ~6 YEARS OLD
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $39,900 franchise fee (Item 5) and a total investment of $52K–$73K (Item 7). The franchisor publishes no earnings claim (Item 19) — ask current and former franchisees for real numbers.
To open (Item 7)
$52K–$73K
all-in investment range
Franchise fee (Item 5)
$39,900
upfront, one-time
Royalty (Item 6)
9%
of sales, ongoing
Starts at a placeholder of $500K — a round figure for the sector, not from DECORATING DEN INTERIORS’ filings. This brand's FDD makes no Item 19 earnings claim; set your own figure and check it with current and former owners.
Royalty you'd pay / yr
$45K
9% of sales, before profit
Over a 10-yr term
$450K
royalties alone, excl. ad fund
This estimate is computed by software from the brand's public filings and any inputs you enter. No CPA prepared it for you and no assurance is provided on it. Actual results will differ, and the differences may be material.
This is not profit. It covers what the FDD fixes: what you put in, and the royalty you owe on sales. Your take-home depends on labor, vehicles, supplies, insurance, and the months to breakeven, none of which the FDD fixes for your unit (some Item 19s include cost data — read it).
Build a real pro-forma for DECORATING DEN INTERIORS with a buyer-paid CPAModeled risk
FDD Risk Score · a prediction from disclosure and loan-file features
The model puts this brand in its moderate band — but this brand has too few seasoned SBA loans to check the score against, so read it as a band, not a number.
Risk percentile
Moderate
Directional · no point estimate
Modeled · vs same-year loans
band only
too few seasoned loans to check
Top drivers: No Item 19 disclosure (lowers) · Investment ceiling (log) (raises) · Item 20 exit rate (raises) · Item 3 litigation (log) (raises). Too few seasoned SBA loans to check the score — read it as a band. A linear scorecard trained on brands' vintage-adjusted SBA loss records; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Public records
Bankruptcy, closure & federal court records · coverage is selective · dockets are not scored
We have no verified public-record signals published for DECORATING DEN INTERIORS. This is not evidence that no events exist. Check PACER, the FDD's Item 3 (litigation) and Item 4 (bankruptcy), and recent news yourself.
10 questions to ask a DECORATING DEN INTERIORS franchisee
Built from this brand's own disclosures · take it to your validation calls
The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These questions come from what DECORATING DEN INTERIORS has disclosed. Each one carries the number it came from, so you can check the answer against the record.
- 01
DECORATING DEN INTERIORS’ own Item 20 shows 25 of 211 franchised outlets left the system in fiscal 2025 — about 11.8%. Do you know any of those owners, and do you know why they left?
A franchisor will call these “transitions.” An owner three doors down usually knows whether they sold at a profit or handed the keys back.
FDD Item 20 · FY2025
- 02
2 units transferred to new owners in fiscal 2025. When you look at those, were they people cashing out a good business — or getting out of a bad one?
Item 20 counts transfers as neutral, but a transfer can be a good sale or a reluctant exit — the filing does not say which.
FDD Item 20 · FY2025
- 03
The system went from 222 units to 202 over 3 disclosed years. What's the explanation you've been given, and do you believe it?
A shrinking system means fewer owners funding the ad fund and support staff you're paying for.
FDD Item 20 · FY2023–FY2025
- 04
Item 7 puts the cost to open at $52K–$73K, yet the average recent SBA loan to DECORATING DEN INTERIORS franchisees was $130K — above the whole range. What did those loans pay for: new units, resales, real estate, several units at once? And what did you actually spend to open, all in?
A loan above the disclosed range can mean buyers routinely overspend Item 7, or that SBA money in this system funds resales, property or multi-unit deals. The filing doesn't say which; an owner can.
FDD Item 7 vs SBA approvals FY2020+
- 05
You pay 9.0% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?
Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.
FDD Item 6
- 06
DECORATING DEN INTERIORS’ FDD makes no financial performance representation at all — legally, they've told buyers nothing about earnings. What did your first 24 months actually look like, month by month?
When a franchisor won't publish numbers, existing owners are the only source. Silence in Item 19 is a choice, not a requirement.
FDD Item 19 · 2026
- 07
How many months did it take to cover your own costs, and how much cash did you burn getting there?
Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.
Not disclosed in any FDD — ask an owner
- 08
What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?
Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.
FDD Items 6, 8, 11
- 09
If your agreement came up for renewal tomorrow at current terms, would you sign again?
The single most predictive question you can ask. A hesitation is the answer.
Ask every owner you speak to
- 10
Who else should I call — including someone who left?
The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.
Ask every owner you speak to
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if DECORATING DEN INTERIORS’ numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing DECORATING DEN INTERIORS’ numbers, including talking you out of a bad deal.
This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Franchisors: send corrections with the page reference and we will review them against the filing and update or annotate the page. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.
DECORATING DEN INTERIORS franchise questions, answered from the filings
How many DECORATING DEN INTERIORS franchised outlets left the system last year?
In DECORATING DEN INTERIORS's latest FDD Item 20 (fiscal 2025), 25 of 211 franchised outlets left the system — an exit rate of 11.8% — compared with a 7.4% median across 82 comparable systems (home services) tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons" as the franchisor reported them; it excludes transfers to new owners. The FDD does not say why each outlet left, and an exit is not the same as a failure.
How much does a DECORATING DEN INTERIORS franchise cost?
Per DECORATING DEN INTERIORS's 2026 FDD, buying in requires an initial franchise fee of $39,900 (Item 5) and a total initial investment of $52K–$73K (Item 7).
What royalty does DECORATING DEN INTERIORS charge?
DECORATING DEN INTERIORS charges an ongoing royalty of 9.0% of gross sales, per Item 6 of its 2026 FDD.
Does DECORATING DEN INTERIORS disclose earnings (Item 19)?
No — DECORATING DEN INTERIORS's 2026 FDD makes no financial performance representation in Item 19. That is legal and common, but it means the franchisor publishes no earnings claim; ask current franchisees for real numbers.