FDD ITEM 20 · FISCAL 2021–2024
DIRTY DOUGH COOKIES Item 20: outlets, exits & growth
In its latest FDD Item 20 (fiscal 2024, from the 2024 FDD · 1+ year old), DIRTY DOUGH COOKIES reported 59 franchised outlets at year end. 9 of 46 franchised outlets open at the start of the year left the system (exit rate 19.6%, fiscal 2024), while 22 new outlets opened. Systemwide units moved 5 → 69 units over 2021–2024.
| Status (FTC) | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Outlets at start | 1 | 6 | 14 | 60 |
| Opened | 4 | 9 | 34 | 22 |
| Transfers | 0 | 3 | 5 | 0 |
| Terminations | 0 | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 0 | 1 | 9 |
| Outlets at end | 5 | 14 | 60 | 69 |
| Net change | +4 | +8 | +46 | +9 |
0 terminations + 0 non-renewals + 9 ceased (other) = 9 exits ÷ 46 at start = 19.6%
These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (0) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.
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