FILING · MN · 2024 FDD · 1+ YEAR OLD
ELLIE MENTAL HEALTH FDD (Franchise Disclosure Document) — 2024
The FDD is the 23-item legal disclosure every U.S. franchisor must hand you at least 14 days before you sign or pay anything (FTC Franchise Rule, 16 CFR 436). ELLIE MENTAL HEALTH's most recent FDD tracked here is the 2024 FDD · 1+ year old, filed with the Minnesota Department of Commerce (public CARDS portal). Registration-state filings are public records, so you can read it free, with no sign-up.
PUBLIC RECORD · FILED 2024 · SOURCE STATE MN
| ITEM 5 | Initial franchise fee | $60,000 |
| ITEM 6 | Ongoing royalty | 7.5% of gross sales |
| ITEM 7 | Total initial investment | $290K–$509K |
| ITEM 19 | Earnings disclosure (FPR) | Yes — financial performance representation made |
| ITEM 20 | Outlets (fiscal 2024) | 245 franchised at year end · 11 exits (exit rate 6.0%, fiscal 2024) |
The headline figure is Collected Revenue (monthly) for Monthly, calendar year 2023, for 36 of 184 units, leaving out opened in 2023. It is not an annual per-outlet figure, so we don't treat it as unit revenue. It shows no costs, so it says nothing about what an owner keeps.
Graded on three things the filing states: coverage (2 points if the figure covers at least 75% of the units it is compared with, 1 point for 50–75%), centre (2 points if it prints both a median and a mean, 1 for one of them), and costs (2 points for costs through a profit line or full cost detail, 1 for some cost items). 5–6 points = More complete, 3–4 = Partial, 0–2 = Limited. The grade describes the disclosure, not the business.
| What is measured | Collected Revenue (monthly) (revenue; not an annual per-outlet figure) |
| Period | Monthly, calendar year 2023 |
| Whose results | Franchised outlets |
| Units included | 36 of 184 franchised clinics at Dec 31, 2023 |
| Left out |
|
| Average (mean) | not printed |
| Median | not printed |
| Costs shown | None — sales only |
| Where | p. 67 (Item 19 runs pp. 58–69) |
| The filing's words | “The information in the charts below is taken from the 36 franchised Ellie Mental Health clinics that were open and operating for the entire 12-month period ended December 31, 2023 ("Franchised Clinics”).” |
Every figure above was extracted by software from the 2024 ELLIE MENTAL HEALTH FDD as filed (figures are not individually checked by a person) and links back to that document. Fields that could not be extracted are omitted; no figure here is estimated. Extraction errors are possible: the filing controls, and FDDs are reissued annually; verify against the current issuance before relying on any number. Spotted an error? Franchisors and owners can report it via the contact on our Terms page.
ELLIE MENTAL HEALTH FDD questions, answered
Where can I download the ELLIE MENTAL HEALTH FDD for free?
ELLIE MENTAL HEALTH's 2024 Franchise Disclosure Document is a public record, filed with the Minnesota Department of Commerce (public CARDS portal). It can be downloaded free from the source link on this page — no broker form, no email signup required.
What year is ELLIE MENTAL HEALTH's most recent FDD on file?
The most recent ELLIE MENTAL HEALTH FDD tracked here is the 2024 FDD · 1+ year old, filed with the Minnesota Department of Commerce (public CARDS portal). Franchisors must update their FDD annually; confirm you are reading the current issuance before signing.
Does ELLIE MENTAL HEALTH's FDD disclose earnings (Item 19)?
Yes — ELLIE MENTAL HEALTH makes a financial performance representation in Item 19 of its 2024 FDD. Read the basis fine print: franchisors choose which units and metrics to include.
What does ELLIE MENTAL HEALTH's FDD Item 20 show?
In fiscal 2024, ELLIE MENTAL HEALTH ended with 245 franchised outlets; 11 of 184 open at the start of the year left the system (exit rate 6.0%, fiscal 2024) through terminations, non-renewals, and "ceased operations — other reasons".
The ELLIE MENTAL HEALTH validation checklist
questions built from this brand's own filings · read them all on the profile
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if ELLIE MENTAL HEALTH’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing ELLIE MENTAL HEALTH’s numbers, including talking you out of a bad deal.