FDD ITEM 20 · FISCAL 2021–2024
ELLIE MENTAL HEALTH Item 20: outlets, exits & growth
In its latest FDD Item 20 (fiscal 2024, from the 2024 FDD · 1+ year old), ELLIE MENTAL HEALTH reported 245 franchised outlets at year end. 11 of 184 franchised outlets open at the start of the year left the system (exit rate 6.0%, fiscal 2024), while 72 new outlets opened. Systemwide units moved 15 → 268 units over 2021–2024.
| Status (FTC) | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Outlets at start | 10 | 15 | 55 | 207 |
| Opened | 0 | 36 | 148 | 72 |
| Transfers | 0 | 5 | 7 | 14 |
| Terminations | 0 | 0 | 0 | 8 |
| Non-renewals | 0 | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 0 | 0 | 3 |
| Outlets at end | 15 | 55 | 207 | 268 |
| Net change | +5 | +40 | +152 | +61 |
8 terminations + 0 non-renewals + 3 ceased (other) = 11 exits ÷ 184 at start = 6.0%
These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (14) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.
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