FRANCHISE·WATCH·DESK

FDD ITEM 20 · FISCAL 2021–2024

ELLIE MENTAL HEALTH Item 20: outlets, closures & growth

In its latest FDD Item 20 (fiscal 2024), ELLIE MENTAL HEALTH reported 245 franchised outlets at year end. 11 of 184 franchised outlets open at the start of the year left the system — an annualized exit rate of 6.0%— while 72 new outlets opened. Systemwide units moved +1686.7% over 2021–2024.

Item 20 · outlet status by yearas filed
Status (FTC)2021202220232024
Outlets at start101555207
Opened03614872
Transfers05714
Terminations0008
Non-renewals0000
Reacquired by franchisor0000
Ceased — other reasons0003
Outlets at end1555207268
Net change+5+40+152+61
How the exit count is computedfiscal 2024

8 terminations + 0 non-renewals + 3 ceased (other) = 11 exits ÷ 184 at start = 6.0%

These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (14) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.

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