FDD ITEM 20 · FISCAL 2021–2024
ELLIE MENTAL HEALTH Item 20: outlets, closures & growth
In its latest FDD Item 20 (fiscal 2024), ELLIE MENTAL HEALTH reported 245 franchised outlets at year end. 11 of 184 franchised outlets open at the start of the year left the system — an annualized exit rate of 6.0%— while 72 new outlets opened. Systemwide units moved +1686.7% over 2021–2024.
| Status (FTC) | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Outlets at start | 10 | 15 | 55 | 207 |
| Opened | 0 | 36 | 148 | 72 |
| Transfers | 0 | 5 | 7 | 14 |
| Terminations | 0 | 0 | 0 | 8 |
| Non-renewals | 0 | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 0 | 0 | 3 |
| Outlets at end | 15 | 55 | 207 | 268 |
| Net change | +5 | +40 | +152 | +61 |
8 terminations + 0 non-renewals + 3 ceased (other) = 11 exits ÷ 184 at start = 6.0%
These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (14) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.
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