FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · MASSACHUSETTS

ELLIE MENTAL HEALTH franchise in Massachusetts: what the public record shows

Franchisees of ELLIE MENTAL HEALTH in Massachusetts have taken 6 SBA loans since 1991 (average $169,666)— too few resolved loans in-state to publish a local failure rate (we require a resolved cohort, never extrapolate), so the brand's national rate of 14.3% is the better guide.

SBA loan outcomes · Massachusettsvs national

Loans in MA

6

Resolved

0

Local charge-off

thin

National charge-off

14.3%

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = MA. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor of 30 loans.

Market density · Massachusetts vs nationalTypical density

Businesses in this industry

889

statewide, all operators

Per 100k residents

12.5

national 11.6

Versus the country

+8%

denser

Every business in ELLIE MENTAL HEALTH's industry operating in Massachusetts — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across 198 brand-state cells in our loan data, the densest quartile charges off at 5.6% versus 18.1% in the thinnest. A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · Massachusetts vs nationalHigh wage pressure

Avg weekly wage, this industry

$1,018

Massachusetts, BLS QCEW 2025

National average

$806

same industry, all states

Versus the country

+26%

costlier to staff

What ELLIE MENTAL HEALTH's industry actually pays workers in Massachusetts, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This is a real cost signal independent of the FDD — a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Same-sector systems with SBA loan history in Massachusetts2 systems
SystemLoans in MALocal charge-offUnits in MA
Pearle Vision13thin
Doctors Express5thin

Same sector, same state, same public records — how ELLIE MENTAL HEALTH compares to the systems a buyer in Massachusetts would actually be choosing between. Local rates under 10 resolved loans are marked thin, not hidden.

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A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing ELLIE MENTAL HEALTH's numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

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