FRANCHISE·WATCH·DESK

Verified — real FDD extraction

Not found in the SBA Franchise Directory under this name — though SBA loans to its franchisees exist; verify eligibility with your lender

EmbroidMe

Other · independent · est. —

EmbroidMe is an embroidery and promotional-products business producing branded apparel, logo merchandise, and personalized items. A franchisee operates a business-to-business production storefront with embroidery equipment, serving companies, teams, and organizations that need branded goods.

EmbroidMe net unit count declined -3.2% from 20132015 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Showing strain

Distress

0
STABLE

The disclosed record shows weakness — shrinking units, elevated exits, or churn — worth reading closely before going further.

Exit rate · latest year

6.8%

fiscal 2015, per Item 20

Cost to open

$89K–$214K

Item 7 total investment range

SBA loan defaults

48.4%

vs 14.8% avg across rated brands

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Weak
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Weak
Transfer / churn15%

transfers vs. base · Table 3

Strong
Promise-keeping10%

actual vs. projected openings · Table 5

Not Disc.
Transparency15%

Item 19 disclosure + completeness

Weak

Systemwide units

2013–2015

-3.2%
279201326520142702015

Survival record

FDD Item 20 · outlet status by year

In fiscal 2015, 18 of 265 franchised outlets left the system — a 6.8% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)201320142015
Outlets at start295279265
Opened252023
Transfers101116
Terminations133
Non-renewals000
Reacquired by franchisor000
Ceased — other reasons403115
Outlets at end279265270
Net change-16-14+5

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 37 SBA-backed loans to EmbroidMe franchisees since 2013. Of the 31 that have resolved, 48.4% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.

Charge-off rate

48.4%

15 of 31 resolved defaulted

Loss given default

79.0%

avg. charged-off $ ÷ approved $

Expected loss

38.2%

default rate × loss severity

Avg. loan · FY2020+

$164,562

what recent franchisees borrowed

Median time to default

30 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

0 vs 11

distinct banks — pulling back

Charge-off rate by loan approval year (%)

40'1564'1617'17

Loan performance by state

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO EMBROIDME BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

The owner's side of the deal

FDD × federal loan record

Who finances it

Celtic Bank Corporation

54.1% of this brand's loans

That lender charges off 26.1% of its loans to other franchise brands, vs 14.8% nationally.

Who buys it

81.8%

first-time franchise owners

The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.

Does experience help here?

Not enough resolved loans to split

Computed from 37 SBA 7(a)/504 loans to EmbroidMe franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $50K franchise fee (Item 5) and a total investment of $89K–$214K (Item 7). The franchisor publishes no earnings claim (Item 19) — ask current and former franchisees for real numbers.

To open (Item 7)

$89K–$214K

all-in investment range

Franchise fee (Item 5)

$50K

upfront, one-time

Royalty (Item 6)

6%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — this brand discloses no Item 19 earnings; validate with current & former owners.

Royalty you'd pay / yr

$60K

6% of sales, before profit

Over a 10-yr term

$600K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for EmbroidMe with an independent CPA

Modeled risk

FDD Risk Score · modeled from the public record

High risk

Modeled from the public record, this brand looks riskier than 91% of systems we score.

Risk percentile

91 / 100

Loan-corroborated

Modeled SBA charge-off

21.4%

Observed SBA charge-off

48.4%

Top drivers: Share financed by high-loss lenders (raises) · Single-lender dependence (lowers) · Investment ceiling (log) (raises) · System size (log units) (lowers). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for EmbroidMe. That's a good sign — but it reflects news coverage, not a guarantee.

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EmbroidMe franchise questions, answered from the filings

What percentage of EmbroidMe franchises closed last year?

In EmbroidMe's latest FDD Item 20 (fiscal 2015), 18 of 265 franchised outlets left the system — an annualized exit rate of 6.8%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a EmbroidMe franchise cost?

Per EmbroidMe's 2016 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $89K–$214K (Item 7).

What royalty does EmbroidMe charge?

EmbroidMe charges an ongoing royalty of 6.0% of gross sales, per Item 6 of its 2016 FDD.

Does EmbroidMe disclose earnings (Item 19)?

No — EmbroidMe's 2016 FDD makes no financial performance representation in Item 19. That is legal and common, but it means the franchisor publishes no earnings claim; ask current franchisees for real numbers.

How often do SBA loans for EmbroidMe franchises default?

Across 37 SBA-backed loans to EmbroidMe franchisees since 2013, 15 of the 31 that have resolved were charged off — a 48.4% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.

Is EmbroidMe a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk