FRANCHISE·WATCH·DESK

ITEMS 5–7 · FDD 2024

How much is a FLOWERAMA franchise?

Per FLOWERAMA's 2024 FDD, the initial franchise fee is $35K (Item 5) and the total initial investment runs $227K–$855K (Item 7); once open, you pay an ongoing royalty of 6.0% of gross sales (Item 6).

Franchise fee · Item 5

$35K

one-time, to buy in

Royalty · Item 6

6.0%

of gross sales, ongoing

Total investment · Item 7

$227K–$855K

franchisor's own estimate

FLOWERAMA vs retail & products medians14 systems benchmarked
Cost lineFLOWERAMASector median
Initial franchise fee ITEM 5$35K$40K
Ongoing royalty ITEM 66.0%6.0%
Total initial investment ITEM 7$227K–$855K$141K–$345K

MEDIANS: LATEST REAL FDD FILINGS OF 14 RETAIL & PRODUCTS SYSTEMS · FULL RETAIL & PRODUCTS BENCHMARK →

Breakeven framingwhat it costs · what it drags

The buy-in is the smaller number. The larger one is the drag: 6.0% of every sale leaves before rent, labor, or your salary — so breakeven depends on volume you cannot know from the FDD, and this brand publishes no Item 19 earnings data to anchor it.

To open (Item 7)

$227K–$855K

all-in investment range

Franchise fee (Item 5)

$35K

upfront, one-time

Royalty (Item 6)

6%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — this brand discloses no Item 19 earnings; validate with current & former owners.

Royalty you'd pay / yr

$60K

6% of sales, before profit

Over a 10-yr term

$600K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for FLOWERAMA with an independent CPA

FLOWERAMA cost questions, answered from the filing

How much is a FLOWERAMA franchise?

Per FLOWERAMA's 2024 FDD, opening a franchise requires an initial franchise fee of $35K (Item 5) and a total initial investment of $227K–$855K (Item 7). Item 7 is the franchisor's own estimate — treat the low end as a floor, not a budget.

What royalty does FLOWERAMA charge?

FLOWERAMA charges an ongoing royalty of 6.0% of gross sales, per Item 6 of its 2024 FDD. The median across 14 retail & products systems tracked here is 6.0%.

Does FLOWERAMA tell you what franchisees earn?

No — FLOWERAMA's 2024 FDD makes no Item 19 earnings claim, so any revenue figure you hear comes from sales conversations, not disclosure documents. Validate with current and former franchisees.

The FLOWERAMA validation checklist

questions built from this brand's own filings · read them all on the profile

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A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing FLOWERAMA's numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

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