FRANCHISE·WATCH·DESK

Verified — real FDD extraction

SBA-eligible · directory code S8067 since 2025

goGLOW

Other · independent · est. —

goGLOW is a sunless (spray) tanning brand offering professional airbrush tans and related skincare products. Customers get a custom-applied bronzing tan without UV exposure. A franchisee operates a tanning studio with trained spray-tan technicians, selling sessions, packages, and products.

goGLOW net unit count grew +233.3% from 20192024 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Too new to judge

Distress

12
STABLE

7 franchised units over 6 disclosed years is not a track record — systems this early have realized only a fraction of their eventual failures. Judge the disclosures, not a verdict.

Exit rate · latest year

Not disclosed

Cost to open

$283K–$497K

Item 7 total investment range

SBA loan defaults

Too few resolved

12 loans exist; too few resolved to rate

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Strong
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Strong
Transfer / churn15%

transfers vs. base · Table 3

Fair
Promise-keeping10%

actual vs. projected openings · Table 5

Fair
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2019–2024

+233.3%
3201932020320213202232023102024

Survival record

FDD Item 20 · outlet status by year

In fiscal 2024, 0 of 0 franchised outlets left the system. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)201920202021202220232024
Outlets at start333333
Opened000007
Transfers000000
Terminations000000
Non-renewals000000
Reacquired by franchisor000000
Ceased — other reasons000000
Outlets at end3333310
Net change00000+7

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 12 SBA-backed loans to goGLOW franchisees since 2025. Most are still open, so there is not yet a resolved cohort large enough to rate.

Charge-off rate

0 resolved · too thin to rate

Loss given default

avg. charged-off $ ÷ approved $

Expected loss

default rate × loss severity

Avg. loan · FY2020+

$354,266

what recent franchisees borrowed

Median time to default

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

distinct banks lending

Charge-off rate by loan approval year (%)

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO GOGLOW BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $60K franchise fee (Item 5) and a total investment of $283K–$497K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$283K–$497K

all-in investment range

Franchise fee (Item 5)

$60K

upfront, one-time

Royalty (Item 6)

8%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$80K

8% of sales, before profit

Over a 10-yr term

$800K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for goGLOW with an independent CPA

Distress signals

news-sourced · bankruptcies, closures, lawsuits

FULL REPORT →
Before you sign anythingfree · 30 min · no commission

A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing goGLOW's numbers, including talking you out of a bad deal.

Talk to an independent CPA before you buy →

goGLOW franchise questions, answered from the filings

How much does a goGLOW franchise cost?

Per goGLOW's 2025 FDD, buying in requires an initial franchise fee of $60K (Item 5) and a total initial investment of $283K–$497K (Item 7).

What royalty does goGLOW charge?

goGLOW charges an ongoing royalty of 8.0% of gross sales, per Item 6 of its 2025 FDD.

Does goGLOW disclose earnings (Item 19)?

Yes — goGLOW makes a financial performance representation in Item 19 of its 2025 FDD. Read it closely: franchisors choose which units and which metrics to include.

Is goGLOW a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk