SBA 7(a)/504 FOIA · FY1991–PRESENT · NEW JERSEY
Goldfish Swim School franchise in New Jersey: what the public record shows
Franchisees of Goldfish Swim School in New Jersey have taken 12 SBA loans since 1991 (average $1,477,416)— too few resolved loans in-state to publish a local failure rate (we require a resolved cohort, never extrapolate), so the brand's national rate of 0.0% is the better guide.
Loans in NJ
12
Resolved
8
Local charge-off
thin
National charge-off
0.0%
Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = NJ. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor of 30 loans.
Businesses in this industry
2,946
statewide, all operators
Per 100k residents
31
national 26.5
Versus the country
+17%
denser
Every business in Goldfish Swim School's industry operating in New Jersey — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across 198 brand-state cells in our loan data, the densest quartile charges off at 5.6% versus 18.1% in the thinnest. A crowded market is usually proven demand; an empty one is often empty for a reason.
Avg weekly wage, this industry
$656
New Jersey, BLS QCEW 2025
National average
$645
same industry, all states
Versus the country
+2%
costlier to staff
What Goldfish Swim School's industry actually pays workers in New Jersey, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This is a real cost signal independent of the FDD — a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.
| System | Loans in NJ | Local charge-off | Units in NJ |
|---|---|---|---|
| The Goddard School | 56 | 0.0% | — |
| Goddard Early Learning Center | 53 | 11.1% | — |
| The Learning Experience | 50 | 4.0% | — |
| Kiddie Academy | 41 | 3.6% | — |
| PRIMROSE SCHOOLS | 27 | 0.0% | 16 |
| Learning Express | 11 | thin | 8 |
| School of Rock | 9 | thin | — |
| SYLVAN LEARNING | 9 | thin | 11 |
| Huntington Learning Center | 8 | thin | — |
| Arthur Murray Dance Studio | 7 | thin | — |
| Kids R Kids | 7 | thin | — |
Same sector, same state, same public records — how Goldfish Swim School compares to the systems a buyer in New Jersey would actually be choosing between. Local rates under 10 resolved loans are marked thin, not hidden.
A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Goldfish Swim School's numbers, including talking you out of a bad deal.