FDD ITEM 20 · FISCAL 2022–2024
GREAT AMERICAN COOKIES Item 20: outlets, closures & growth
In its latest FDD Item 20 (fiscal 2024), GREAT AMERICAN COOKIES reported 395 franchised outlets at year end. 23 of 400 franchised outlets open at the start of the year left the system — an annualized exit rate of 5.8%— while 18 new outlets opened. Systemwide units moved +4.5% over 2022–2024.
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 373 | 378 | 400 |
| Opened | 28 | 46 | 18 |
| Transfers | 31 | 25 | 91 |
| Terminations | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 23 | 24 | 23 |
| Outlets at end | 378 | 400 | 395 |
| Net change | +5 | +22 | -5 |
0 terminations + 0 non-renewals + 23 ceased (other) = 23 exits ÷ 400 at start = 5.8%
These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (91) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.
The GREAT AMERICAN COOKIES validation checklist
questions built from this brand's own filings · read them all on the profile
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if GREAT AMERICAN COOKIES’ numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing GREAT AMERICAN COOKIES's numbers, including talking you out of a bad deal.