FDD ITEM 20 · FISCAL 2023–2025
Hallmark Homecare Item 20: outlets, closures & growth
In its latest FDD Item 20 (fiscal 2025), Hallmark Homecare reported 59 franchised outlets at year end. 7 of 36 franchised outlets open at the start of the year left the system — an annualized exit rate of 19.4%— while 32 new outlets opened. Systemwide units moved +136.0% over 2023–2025.
| Status (FTC) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Outlets at start | 3 | 25 | 36 |
| Opened | 23 | 15 | 32 |
| Transfers | 0 | 0 | 0 |
| Terminations | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 2 |
| Ceased — other reasons | 0 | 4 | 7 |
| Outlets at end | 25 | 36 | 59 |
| Net change | +22 | +11 | +23 |
0 terminations + 0 non-renewals + 7 ceased (other) = 7 exits ÷ 36 at start = 19.4%
These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (0) are resales, not exits; reacquisitions by the franchisor (2) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.
| State | Franchised | Company-owned |
|---|---|---|
| FL | 10 | — |
| TX | 10 | — |
| NC | 9 | — |
| GA | 6 | — |
| MI | 3 | — |
| AZ | 2 | — |
| MN | 2 | — |
| NE | 2 | — |
| TN | 2 | — |
| VA | 2 | — |
| WI | 2 | — |
| ID | 1 | — |
| KS | 1 | — |
| KY | 1 | — |
| MO | 1 | — |
| NV | 1 | 0 |
| OH | 1 | — |
| OK | 1 | — |
| SC | 1 | — |
| UT | 1 | — |
| AL | 0 | — |
The Hallmark Homecare validation checklist
questions built from this brand's own filings · read them all on the profile
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if Hallmark Homecare’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Hallmark Homecare's numbers, including talking you out of a bad deal.