FRANCHISE·WATCH·DESK

From the filed FDD — automated extraction, check the source

2025 FDD

HOCCO

Ice cream & frozen custard · parent company: not identified

HOCCO is an ice cream and dessert brand whose outlets serve ice creams, sundaes, and related treats. A franchisee operates a dessert-focused quick-service location with counter ordering, serving walk-in customers in high-footfall retail settings.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. Most numbers on this page come from that document; others come from federal SBA loan records and labor and census data, each labelled with its source:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened, transferred and left the system, the main basis for our verdict, which rates how strong the disclosed record is, or says when the system is too new, the filing too old, or the disclosure too thin to judge.

Our rating · opinion

Too new to judge

1 franchised unit over 1 disclosed year of Item 20 is too little history for a rating — a young system's record hasn't had time to show how units perform over a full loan term. Judge the disclosures, not a rating.

Exit rate · fiscal 2024

No franchised base

no franchised outlets at the start of the year

Cost to open

$524K–$1.2M

Item 7 total investment range

SBA loan losses

No loan record

no SBA 7(a)/504 loans found for this brand

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Data as of 2026-10-29. Figures come from HOCCO's public FDD filings (latest: MN 2025, extracted 2026-07-23) and SBA FOIA loan records (through FY2026), extracted by us and possibly containing errors. The rating is our opinion, not investment, legal, or tax advice. Franchisor or owner and see something wrong? Report a correction — we review every request.

What each source says

FDD record · SBA loans · model · auditor

Our answer: Too new to judge

The Item 20 record is too short or too small to rate; the loan record and model are context, not a verdict.

FDD record · Item 20

Too little history

SBA loans · vs same-year loans

No SBA loans found

No 7(a)/504 loans matched to this brand.

Modeled risk

Not scored

Too little evidence for the model.

Auditor opinion · Item 21

Clean opinion

Unqualified audit, 2025 FDD. Says nothing about franchisee results.

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth41%

latest consecutive years · Item 20 Table 1

Fair
Exit quality29%

terminations + ceased-ops vs. all exits · Table 3

Strong
Transfer / churn18%

transfers vs. base · Table 3

Fair
Promise-keeping12%

actual vs. projected openings · Table 5

Weak
Transparencynot in verdict

Item 19 disclosure + completeness · shown, not counted in the verdict

Weak

Systemwide units

2024

Insufficient trend data.

Survival record

FDD Item 20 · outlet status by year

The franchisor reported no franchised outlets at the start of fiscal 2024, so there is no franchised exit rate to report; the outlet tables below show what it does operate.

Show the outlet tables ↓
Status (FTC)2024
Outlets at start0
Opened1
Transfers0
Terminations0
Non-renewals0
Reacquired by franchisor0
Ceased — other reasons0
Outlets at end1
Net change+1

The franchisor's own finances

FDD ITEM 21 · AUDITED STATEMENTS · 2025 FDD

Full read →

Kezos & Dunlavy, Certified Public Accountants & Business Advisors gave an unmodified (clean) opinion on the statements in the 2025 FDD; it reported a net loss in FY2024.

This is the company selling the franchise, not any franchisee. A clean opinion means the statements are fairly presented — not that the business is healthy.

Audit opinion

Unmodified (clean) opinion

Kezos & Dunlavy, Certified Public Accountants & Business Advisors · p. 106

Revenue · FY2024

$0

extracted · not cross-checked

Net income · FY2024

−$17K

extracted · not cross-checked

Where FY2024 revenue came from

Royalty share not extracted

initial-fee share not extracted

Show the statement figures ↓
Fiscal yearFY2024
Total revenue$0extracted · not cross-checked
Net income (loss)−$17Kextracted · not cross-checked

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $30,000 franchise fee (Item 5) and a total investment of $524K–$1.2M (Item 7). The franchisor publishes no earnings claim (Item 19) — ask current and former franchisees for real numbers.

To open (Item 7)

$524K–$1.2M

all-in investment range

Franchise fee (Item 5)

$30,000

upfront, one-time

Royalty (Item 6)

8%

of sales, ongoing

If a unit does this in annual sales…$900K/yr

Starts at a placeholder of $900K — a round figure for the sector, not from HOCCO’s filings. This brand's FDD makes no Item 19 earnings claim; set your own figure and check it with current and former owners.

Royalty you'd pay / yr

$72K

8% of sales, before profit

Over a 10-yr term

$720K

royalties alone, excl. ad fund

This estimate is computed by software from the brand's public filings and any inputs you enter. No CPA prepared it for you and no assurance is provided on it. Actual results will differ, and the differences may be material.

This is not profit. It covers what the FDD fixes: what you put in, and the royalty you owe on sales. Your take-home depends on food and packaging cost, labor, rent, and the months to breakeven, none of which the FDD fixes for your unit (some Item 19s include cost data — read it).

Build a real pro-forma for HOCCO with a buyer-paid CPA

Public records

Bankruptcy, closure & federal court records · coverage is selective · dockets are not scored

We have no verified public-record signals published for HOCCO. This is not evidence that no events exist. Check PACER, the FDD's Item 3 (litigation) and Item 4 (bankruptcy), and recent news yourself.

7 questions to ask a HOCCO franchisee

Built from this brand's own disclosures · take it to your validation calls

The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These questions come from what HOCCO has disclosed. Each one carries the number it came from, so you can check the answer against the record.

  1. 01

    You pay 8.0% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?

    Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.

    FDD Item 6

  2. 02

    HOCCO’s FDD makes no financial performance representation at all — legally, they've told buyers nothing about earnings. What did your first 24 months actually look like, month by month?

    When a franchisor won't publish numbers, existing owners are the only source. Silence in Item 19 is a choice, not a requirement.

    FDD Item 19 · 2025

  3. 03

    How many months did it take to cover your own costs, and how much cash did you burn getting there?

    Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.

    Not disclosed in any FDD — ask an owner

  4. 04

    Item 3 discloses 1 legal matter. Do you know what it was about, and was it brought by franchisees?

    Franchisee-brought suits over territory, fees or support tell you how the franchisor behaves when there's a disagreement.

    FDD Item 3 · 2025

  5. 05

    What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?

    Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.

    FDD Items 6, 8, 11

  6. 06

    If your agreement came up for renewal tomorrow at current terms, would you sign again?

    The single most predictive question you can ask. A hesitation is the answer.

    Ask every owner you speak to

  7. 07

    Who else should I call — including someone who left?

    The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.

    Ask every owner you speak to

Want this as a checklist you can take to the calls?

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Before you sign anythingfree · 30 min · no commission

A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing HOCCO’s numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

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This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Franchisors: send corrections with the page reference and we will review them against the filing and update or annotate the page. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.

HOCCO franchise questions, answered from the filings

How much does a HOCCO franchise cost?

Per HOCCO's 2025 FDD, buying in requires an initial franchise fee of $30,000 (Item 5) and a total initial investment of $524K–$1.2M (Item 7).

What royalty does HOCCO charge?

HOCCO charges an ongoing royalty of 8.0% of gross sales, per Item 6 of its 2025 FDD.

Does HOCCO disclose earnings (Item 19)?

No — HOCCO's 2025 FDD makes no financial performance representation in Item 19. That is legal and common, but it means the franchisor publishes no earnings claim; ask current franchisees for real numbers.