SBA 7(a)/504 FOIA · FY1991–PRESENT · WISCONSIN
Holiday Inn Express franchise in Wisconsin: what the public record shows
Franchisees of Holiday Inn Express in Wisconsin have taken 15 SBA loans since 1991 (average $2,136,660), and of the 11 loans whose story has ended, 0.0% were charged off — versus 11.7% for Holiday Inn Express nationally and 14.8% across all rateable franchise brands.
Loans in WI
15
Resolved
11
Local charge-off
0.0%
National charge-off
11.7%
Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = WI. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor.
| System | Loans in WI | Local charge-off | Units in WI |
|---|---|---|---|
| Super 8 | 58 | 16.2% | — |
| Americinn | 40 | 15.4% | — |
| Best Western Inn | 28 | 4.8% | — |
| Days Inn | 21 | 16.7% | — |
| Comfort/ Comfort Inn & Suites/ Comfort Suites | 19 | 6.3% | — |
| Choice Hotels International | 11 | 20.0% | — |
| Microtel | 11 | thin | — |
| Motel 6 | 10 | thin | — |
| La Quinta Inn | 9 | thin | — |
| Baymont Inn & Suites | 8 | thin | — |
| Best Western - Best Western Plus - Best Western Premier- Executive Residency by Best Western- @Home by Best Western - GLo - Aiden - Membership Agreement | 6 | thin | — |
| Comfort Suites | 6 | thin | — |
Same sector, same state, same public records — how Holiday Inn Express compares to the systems a buyer in Wisconsin would actually be choosing between. Local rates under 10 resolved loans are marked thin, not hidden.

A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Holiday Inn Express's numbers, including talking you out of a bad deal.