FDD ITEM 20 · FISCAL 2022–2024
MARBLE SLAB CREAMERY Item 20: outlets, exits & growth
In its latest FDD Item 20 (fiscal 2024, from the 2025 FDD), MARBLE SLAB CREAMERY reported 249 franchised outlets at year end. 12 of 248 franchised outlets open at the start of the year left the system (exit rate 4.8%, fiscal 2024), while 13 new outlets opened. Systemwide units moved -0.4% over 2022–2024.
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 254 | 250 | 248 |
| Opened | 5 | 7 | 13 |
| Transfers | 17 | 20 | 21 |
| Terminations | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 9 | 9 | 12 |
| Outlets at end | 250 | 248 | 249 |
| Net change | -4 | -2 | +1 |
0 terminations + 0 non-renewals + 12 ceased (other) = 12 exits ÷ 248 at start = 4.8%
These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (21) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.
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