FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · UTAH

MASSAGE ENVY franchise in Utah: what the public record shows

Franchisees of MASSAGE ENVY in Utah have taken 10 SBA loans in the FY1991–present FOIA files (average $272,660). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. MASSAGE ENVY's national ratio is 0.5×. Its latest FDD Item 20 state table reports 14 franchised outlets in Utah (fiscal 2025) — about 0.4 per 100k residents.

SBA loan outcomes · Utahvs same-year franchise loans

Loans in UT

10

Charged off (all years)

1 of 7

Loss ratio in UT

—

Loss ratio nationally

0.5×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = UT. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · Utah vs nationalThin market

Businesses in this industry

276

statewide, all operators

Per 100k residents

7.9

national 11.6

Versus the country

-32%

thinner

Every business in MASSAGE ENVY's industry operating in Utah — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · Utah vs nationalHigh wage pressure

Avg weekly wage, this industry

$944

Utah, BLS QCEW 2025

National average

$806

same industry, all states

Versus the country

+17%

costlier to staff

What MASSAGE ENVY's industry actually pays workers in Utah, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Franchised outlets in Utah · FDD Item 20-1 over the disclosed window
Fiscal yearFranchisedCompany-owned
2023150
2024140
2025140
Same-sector systems with SBA loan history in Utah2 systems
SystemLoans in UTCharged off (all years)Loss ratio in UTUnits in UT
PRIME IV HYDRATION & WELLNESS (UNIT)60 of 2—16
HEALTH MART50 of 4—24

Other systems in MASSAGE ENVY's sector whose franchisees borrowed in Utah. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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