FRANCHISE·WATCH·DESK

ITEMS 5–7 · 2020 FDD · 5+ YEARS OLD

How much is a Row House franchise?

Per Row House's 2020 FDD, the initial franchise fee is $60,000 (Item 5) and the total initial investment runs $277K–$500K (Item 7); once open, you pay an ongoing royalty of 7.0% of gross sales (Item 6). This is the most recent filing tracked here (2020 FDD · 5+ years old); fees have likely changed, so ask the franchisor for the current FDD.

Franchise fee · Item 5

$60,000

one-time, to buy in

Royalty · Item 6

7.0%

of gross sales, ongoing

Total investment · Item 7

$277K–$500K

franchisor's own estimate

Row House vs fitness medians41 systems benchmarked
Cost lineRow HouseSector median
Initial franchise fee ITEM 5$60,000$49,500
Ongoing royalty ITEM 67.0%7.0%
Total initial investment ITEM 7$277K–$500K$310K–$754K

MEDIANS: LATEST FDD FILINGS (≤24 MONTHS OLD) OF 41 FITNESS SYSTEMS · FULL FITNESS BENCHMARK →

Breakeven framingwhat it costs · what it drags

The buy-in is the smaller number. The larger one is the drag: 7.0% of every sale leaves before rent, labor, or your salary — so breakeven depends on volume you cannot know from the FDD; use the Item 19 figures as a starting point, not a promise.

To open (Item 7)

$277K–$500K

all-in investment range

Franchise fee (Item 5)

$60,000

upfront, one-time

Royalty (Item 6)

7%

of sales, ongoing

If a unit does this in annual sales…$500K/yr

Starts at a placeholder of $500K — a round figure for the sector, not from Row House’s filings. Set your own figure and check it against this brand's Item 19 and what owners tell you.

Royalty you'd pay / yr

$35K

7% of sales, before profit

Over a 10-yr term

$350K

royalties alone, excl. ad fund

This estimate is computed by software from the brand's public filings and any inputs you enter. No CPA prepared it for you and no assurance is provided on it. Actual results will differ, and the differences may be material.

This is not profit. It covers what the FDD fixes: what you put in, and the royalty you owe on sales. Your take-home depends on labor, rent, supplies, and the months to breakeven, none of which the FDD fixes for your unit (some Item 19s include cost data — read it).

Build a real pro-forma for Row House with a buyer-paid CPA

Row House cost questions, answered from the filing

How much is a Row House franchise?

Per Row House's 2020 FDD, opening a franchise requires an initial franchise fee of $60,000 (Item 5) and a total initial investment of $277K–$500K (Item 7). Item 7 is the franchisor's own estimate — treat the low end as a floor, not a budget.

What royalty does Row House charge?

Row House charges an ongoing royalty of 7.0% of gross sales, per Item 6 of its 2020 FDD. The median across 41 fitness systems tracked here is 7.0%.

Does Row House tell you what franchisees earn?

Partly — Row House makes a financial performance representation in Item 19 of its 2020 FDD. Unit revenue is not owner profit: subtract royalties, ad fund, rent, labor, and debt service.

The Row House validation checklist

questions built from this brand's own filings · read them all on the profile

Want this as a checklist you can take to the calls?

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Before you sign anythingfree · 30 min · no commission

A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing Row House’s numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

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