Verified — real FDD extraction
SBA-eligible · directory code S7710 since 2022
Sauna House
Health & Wellness · independent · est. —
Sauna House is a wellness facility built around communal sauna, cold plunge, and contrast bathing (alternating hot and cold) for relaxation and recovery. Guests pay per visit or by membership to use the heat-and-cold therapy circuit. A franchisee operates the facility, managing the saunas, cold plunges, and member experience.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Not enough disclosure
Distress
No verified FDD extraction to judge from. Any figures shown are labelled sample data or independent federal records.
Exit rate · latest year
Not disclosed
Cost to open
$1.6M–$3.8M
Item 7 total investment range
SBA loan defaults
Too few resolved
3 loans exist; too few resolved to rate
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2021–2023
Survival record
FDD Item 20 · outlet status by year
In fiscal 2023, 0 of 0 franchised outlets left the system. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2021 | 2022 | 2023 |
|---|---|---|---|
| Outlets at start | 1 | 1 | 1 |
| Opened | 0 | 0 | 0 |
| Transfers | 0 | 0 | 0 |
| Terminations | 0 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 0 | 0 |
| Outlets at end | 1 | 1 | 1 |
| Net change | 0 | 0 | 0 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 3 SBA-backed loans to Sauna House franchisees since 2025. Most are still open, so there is not yet a resolved cohort large enough to rate.
—
0 resolved · too thin to rate
—
avg. charged-off $ ÷ approved $
—
default rate × loss severity
$2,629,766
what recent franchisees borrowed
—
approval → charge-off, defaulted loans
—
distinct banks lending
Charge-off rate by loan approval year (%)
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO SAUNA HOUSE BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $50K franchise fee (Item 5) and a total investment of $1.6M–$3.8M (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$1.6M–$3.8M
all-in investment range
Franchise fee (Item 5)
$50K
upfront, one-time
Royalty (Item 6)
7%
of sales, ongoing
Your figure — cross-check against this brand's Item 19 and current-owner validation.
Royalty you'd pay / yr
$70K
7% of sales, before profit
Over a 10-yr term
$700K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for Sauna House with an independent CPADistress signals
news-sourced · bankruptcies, closures, lawsuits
No recent closures, bankruptcies, or major lawsuits found in the news for Sauna House. That's a good sign — but it reflects news coverage, not a guarantee.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing Sauna House's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →Sauna House franchise questions, answered from the filings
How much does a Sauna House franchise cost?
Per Sauna House's 2024 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $1.6M–$3.8M (Item 7).
What royalty does Sauna House charge?
Sauna House charges an ongoing royalty of 7.0% of gross sales, per Item 6 of its 2024 FDD.
Does Sauna House disclose earnings (Item 19)?
Yes — Sauna House makes a financial performance representation in Item 19 of its 2024 FDD. Read it closely: franchisors choose which units and which metrics to include.