FRANCHISE·WATCH·DESK

ITEMS 5–7 · 2026 FDD

How much is a SERVPRO franchise?

Per SERVPRO's 2026 FDD, the initial franchise fee is $100,000 (Item 5) and the total initial investment runs $263K–$386K (Item 7); once open, you pay an ongoing royalty of 10.0% of gross sales (Item 6).

Franchise fee · Item 5

$100,000

one-time, to buy in

Royalty · Item 6

10.0%

of gross sales, ongoing

Total investment · Item 7

$263K–$386K

franchisor's own estimate

SERVPRO vs cleaning & restoration medians44 systems benchmarked
Cost lineSERVPROSector median
Initial franchise fee ITEM 5$100,000$50,000
Ongoing royalty ITEM 610.0%7.0%
Total initial investment ITEM 7$263K–$386K$131K–$286K

MEDIANS: LATEST FDD FILINGS (≤24 MONTHS OLD) OF 44 CLEANING & RESTORATION SYSTEMS · FULL CLEANING & RESTORATION BENCHMARK →

Breakeven framingwhat it costs · what it drags

The buy-in is the smaller number. The larger one is the drag: 10.0% of every sale leaves before rent, labor, or your salary — so breakeven depends on volume you cannot know from the FDD, and this brand publishes no Item 19 earnings data to anchor it.

To open (Item 7)

$263K–$386K

all-in investment range

Franchise fee (Item 5)

$100,000

upfront, one-time

Royalty (Item 6)

10%

of sales, ongoing

If a unit does this in annual sales…$500K/yr

Starts at a placeholder of $500K — a round figure for the sector, not from SERVPRO’s filings. This brand's FDD makes no Item 19 earnings claim; set your own figure and check it with current and former owners.

Royalty you'd pay / yr

$50K

10% of sales, before profit

Over a 10-yr term

$500K

royalties alone, excl. ad fund

This estimate is computed by software from the brand's public filings and any inputs you enter. No CPA prepared it for you and no assurance is provided on it. Actual results will differ, and the differences may be material.

This is not profit. It covers what the FDD fixes: what you put in, and the royalty you owe on sales. Your take-home depends on labor, rent, supplies, and the months to breakeven, none of which the FDD fixes for your unit (some Item 19s include cost data — read it).

Build a real pro-forma for SERVPRO with a buyer-paid CPA

SERVPRO cost questions, answered from the filing

How much is a SERVPRO franchise?

Per SERVPRO's 2026 FDD, opening a franchise requires an initial franchise fee of $100,000 (Item 5) and a total initial investment of $263K–$386K (Item 7). Item 7 is the franchisor's own estimate — treat the low end as a floor, not a budget.

What royalty does SERVPRO charge?

SERVPRO charges an ongoing royalty of 10.0% of gross sales, per Item 6 of its 2026 FDD. The median across 44 cleaning & restoration systems tracked here is 7.0%.

Does SERVPRO tell you what franchisees earn?

No — SERVPRO's 2026 FDD makes no Item 19 earnings claim, so any revenue figure you hear comes from sales conversations, not disclosure documents. Validate with current and former franchisees.

The SERVPRO validation checklist

questions built from this brand's own filings · read them all on the profile

Want this as a checklist you can take to the calls?

I'll email you the printable version, and tell you if SERVPRO’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.

Before you sign anythingfree · 30 min · no commission

A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing SERVPRO’s numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

Book a free 30-minute call →