SBA 7(a)/504 FOIA · FY1991–PRESENT · WISCONSIN
SERVPRO (UNIT) franchise in Wisconsin: what the public record shows
Franchisees of SERVPRO (UNIT) in Wisconsin have taken 30 SBA loans since 1991 (average $273,710), and of the 18 loans whose story has ended, 5.6% were charged off — versus 6.4% for SERVPRO (UNIT) nationally and 14.8% across all rateable franchise brands. Its latest FDD Item 20 state table reports 47 franchised outlets in Wisconsin (fiscal 2025) — about 0.79 per 100k residents.
Loans in WI
30
Resolved
18
Local charge-off
5.6%
National charge-off
6.4%
Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = WI. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor.
Businesses in this industry
1,439
statewide, all operators
Per 100k residents
24.1
national 26.7
Versus the country
-10%
thinner
Every business in SERVPRO (UNIT)'s industry operating in Wisconsin — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across 198 brand-state cells in our loan data, the densest quartile charges off at 5.6% versus 18.1% in the thinnest. A crowded market is usually proven demand; an empty one is often empty for a reason.
| Fiscal year | Franchised | Company-owned |
|---|---|---|
| 2023 | 35 | 0 |
| 2024 | 38 | 0 |
| 2025 | 47 | 0 |
| System | Loans in WI | Local charge-off | Units in WI |
|---|---|---|---|
| Chem-Dry | 6 | thin | — |
| Fish Window Cleaning | 5 | thin | — |
Same sector, same state, same public records — how SERVPRO (UNIT) compares to the systems a buyer in Wisconsin would actually be choosing between. Local rates under 10 resolved loans are marked thin, not hidden.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing SERVPRO (UNIT)'s numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →