FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · GEORGIA

Shell Service Station franchise in Georgia: what the public record shows

Franchisees of Shell Service Station in Georgia have taken 34 SBA loans in the FY1991–present FOIA files (average $885,691). Fewer than 30 of them were approved through FY2020 and have resolved, so no local loss ratio is published. Shell Service Station's national ratio is 0.5×.

SBA loan outcomes · Georgiavs same-year franchise loans

Loans in GA

34

Charged off (all years)

3 of 25

Loss ratio in GA

—

Loss ratio nationally

0.5×

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = GA. Loss ratio = charge-offs among loans approved through FY2020 ÷ the charge-offs expected if each had defaulted at the national rate for franchise loans approved the same year; 1.0× is the same. Only charged-off and paid-in-full loans count. A ratio is shown at 30+ such loans; “not clear” marks a ratio chance alone could produce. The all-years count mixes every era and is evidence, not a rate to compare. Borrowers are matched to the brand by name and SBA franchise code; some matches may be wrong or missing.

Market density · Georgia vs nationalThin market

Businesses in this industry

2,847

statewide, all operators

Per 100k residents

25.5

national 30.2

Versus the country

-16%

thinner

Every business in Shell Service Station's industry operating in Georgia — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across the brand-state cells in the loan data, denser markets have historically charged off less often than the thinnest (see the research page). A crowded market is usually proven demand; an empty one is often empty for a reason.

Labor cost · Georgia vs nationalTypical wages

Avg weekly wage, this industry

$1,044

Georgia, BLS QCEW 2025

National average

$1,002

same industry, all states

Versus the country

+4%

costlier to staff

What Shell Service Station's industry actually pays workers in Georgia, from the Bureau of Labor Statistics' Quarterly Census of Employment and Wages (2025), employment-weighted across counties. This cost signal is independent of the FDD: a market can look demand-rich above and still carry a margin headwind here if local wages run hot for the sector.

Same-sector systems with SBA loan history in Georgia12 systems
SystemLoans in GACharged off (all years)Loss ratio in GAUnits in GA
Chevron (Gas Station)471 of 320.2×—
Meineke438 of 27——
Matco Tools335 of 310.8×NOT CLEAR—
Texaco Service Station261 of 17——
Aamco Transmissions247 of 15——
Christian Brothers Automotive240 of 21——
Maaco232 of 20——
Citgo Service Station210 of 17——
All Tune and Lube167 of 12——
CIRCLE K131 of 6—75
Amoco (Gas Station)110 of 7——
Midas Muffler Shop101 of 8——

Other systems in Shell Service Station's sector whose franchisees borrowed in Georgia. A loss ratio appears only where at least 30 loans approved through FY2020 have resolved; “—” means too few.

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A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing Shell Service Station’s numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

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