Verified — real FDD extraction
SBA-eligible · directory code S2274 since 2017
SMARTSTYLE
Beauty & Personal Care · independent · est. —
SmartStyle is a chain of value hair salons, most commonly located inside Walmart stores, offering haircuts, color, and styling for the whole family without appointments. Customers get affordable, convenient cuts while shopping. A franchisee operates a salon, employing stylists and managing walk-in service.
SMARTSTYLE net unit count declined -38.2% from 2022–2025 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Showing strain
Distress
The disclosed record shows weakness — shrinking units, elevated exits, or churn — worth reading closely before going further.
Exit rate · latest year
15.9%
vs 5.4% across 21 beauty & personal care systems
Cost to open
$184K–$336K
Item 7 total investment range
SBA loan defaults
4.4%
vs 14.8% avg across rated brands
Market density · Texas
Thin market
-25% thinner than the national average
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2022–2025
Survival record
FDD Item 20 · outlet status by year
In fiscal 2025, 171 of 1,077 franchised outlets left the system — a 15.9% annualized exit rate, vs 5.4% across 21 beauty & personal care systems. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|
| Outlets at start | 1,523 | 1,474 | 1,235 | 1,078 |
| Opened | 19 | 0 | 0 | 5 |
| Transfers | 62 | 67 | 46 | 89 |
| Terminations | 0 | 0 | 0 | 46 |
| Non-renewals | 0 | 0 | 0 | 125 |
| Reacquired by franchisor | 0 | 0 | 0 | 0 |
| Ceased — other reasons | 46 | 239 | 157 | 0 |
| Outlets at end | 1,474 | 1,235 | 1,078 | 911 |
| Net change | -49 | -239 | -157 | -167 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 75 SBA-backed loans to SMARTSTYLE franchisees since 2017. Of the 45 that have resolved, 4.4% were charged off (defaulted) rather than paid in full, versus 14.8% across 570 rated brands.
4.4%
2 of 45 resolved defaulted
71.5%
avg. charged-off $ ÷ approved $
3.2%
default rate × loss severity
$716,890
what recent franchisees borrowed
58 mo
approval → charge-off, defaulted loans
4 vs 16
distinct banks — pulling back
Charge-off rate by loan approval year (%)
Loan performance by state
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO SMARTSTYLE BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
Who finances it
Stearns Bank National Association
32.0% of this brand's loans
That lender charges off 11.8% of its loans to other franchise brands, vs 14.8% nationally.
Who buys it
61.5%
first-time franchise owners
The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.
Does experience help here?
−7.7pp
multi-unit vs single-unit owners
Owners of multiple units default at 0.0%; single-unit owners at 7.7%.
Computed from 75 SBA 7(a)/504 loans to SMARTSTYLE franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $40K franchise fee (Item 5) and a total investment of $184K–$336K (Item 7). The franchisor publishes no earnings claim (Item 19) — ask current and former franchisees for real numbers.
To open (Item 7)
$184K–$336K
all-in investment range
Franchise fee (Item 5)
$40K
upfront, one-time
Royalty (Item 6)
5%
of sales, ongoing
Your figure — this brand discloses no Item 19 earnings; validate with current & former owners.
Royalty you'd pay / yr
$50K
5% of sales, before profit
Over a 10-yr term
$500K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for SMARTSTYLE with an independent CPALabor record
US Dept. of Labor enforcement · franchisee-level · FY2005–present
Federal investigators have concluded 1 wage case against operators of this system, recovering $27 in back wages for 1 worker. These cases name franchisee-owned locations, not the franchisor itself.
Concluded cases
1
Back wages owed
$27
Employees affected
1
Since 2020
0
Read this carefully. The employers in these cases are individual SMARTSTYLE franchisees — separately owned businesses operating under the brand name — not SMARTSTYLE itself. The franchisor is not the respondent and in most cases is not a party. What the record shows is how this system's operators run their payrolls, which is worth knowing before you become one of them. Counts rise with system size and with age: a 20-year-old, 10,000-unit system will out-count a young one regardless of conduct. Source: DOL Wage and Hour Division concluded compliance actions, FY2005–present, most recent finding 2010.
Modeled risk
FDD Risk Score · modeled from the public record
Modeled from the public record, this brand looks safer than 79% of systems we score.
Risk percentile
21 / 100
Loan-corroborated
Modeled SBA charge-off
8.7%
Observed SBA charge-off
4.4%
Top drivers: System size (log units) (lowers) · Share financed by high-loss lenders (lowers) · Item 3 litigation (log) (lowers) · Net unit growth (raises). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
SmartStyle salons inside Jonesboro Walmart locations to close
news:K8 News | Jonesboro, Arkansas · 105mo ago
Edina-based Regis closing about 600 SmartStyle salons inside Walmart stores
news:Star Tribune · 105mo ago
12 questions to ask a SMARTSTYLE franchisee
Built from this brand's own disclosures · take it to your validation calls
The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These are the questions built from what SMARTSTYLE has actually disclosed — each one carries the number it came from, so you can tell whether the answer squares with the record.
- 01
SMARTSTYLE’s own Item 20 shows 171 of 1,077 franchised outlets left the system in fiscal 2025 — about 15.9%. Do you know any of those owners, and do you know why they left?
A franchisor will call these “transitions.” An owner three doors down usually knows whether they sold at a profit or handed the keys back.
FDD Item 20 · FY2025
- 02
89 units transferred to new owners in fiscal 2025. When you look at those, were they people cashing out a good business — or getting out of a bad one?
Transfers count as neutral in every ranking. They are the single easiest place to hide distress.
FDD Item 20 · FY2025
- 03
The system went from 1,474 units to 911 over 4 disclosed years. What's the explanation you've been given, and do you believe it?
A shrinking system means fewer owners funding the ad fund and support staff you're paying for.
FDD Item 20 · FY2022–FY2025
- 04
Of 45 SBA loans to SMARTSTYLE franchisees that have finished, 4.4% were charged off — the borrower didn't repay. Did you finance with an SBA loan, and how close did your first two years come to trouble?
This is the lender's view of failure, from public federal records, and it is independent of anything the franchisor discloses.
SBA 7(a)/504 loan record, FY1991–present
- 05
Item 7 says the low end to open is $184K, but the average recent SBA loan to a SMARTSTYLE franchisee was $717K. What did you actually spend to open, all in?
Lenders size loans to real project costs. A large gap between the disclosed floor and what banks actually fund is the most common way buyers get underfunded.
FDD Item 7 vs SBA approvals FY2020+
- 06
You pay 5.0% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?
Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.
FDD Item 6
- 07
SMARTSTYLE’s FDD makes no financial performance representation at all — legally, they've told buyers nothing about earnings. What did your first 24 months actually look like, month by month?
When a franchisor won't publish numbers, existing owners are the only source. Silence in Item 19 is a choice, not a requirement.
FDD Item 19 · 2025
- 08
How many months did it take to cover your own costs, and how much cash did you burn getting there?
Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.
Not disclosed in any FDD — ask an owner
- 09
Item 3 discloses 16 legal matters. Do you know what those were about, and were any brought by franchisees?
Franchisee-brought suits over territory, fees or support tell you how the franchisor behaves when there's a disagreement.
FDD Item 3 · 2025
- 10
What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?
Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.
FDD Items 6, 8, 11
- 11
If your agreement came up for renewal tomorrow at current terms, would you sign again?
The single most predictive question you can ask. A hesitation is the answer.
Ask every owner you speak to
- 12
Who else should I call — including someone who left?
The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.
Ask every owner you speak to
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if SMARTSTYLE’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing SMARTSTYLE's numbers, including talking you out of a bad deal.
This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.
SMARTSTYLE franchise questions, answered from the filings
What percentage of SMARTSTYLE franchises closed last year?
In SMARTSTYLE's latest FDD Item 20 (fiscal 2025), 171 of 1,077 franchised outlets left the system — an annualized exit rate of 15.9% — compared with 5.4% across 21 beauty & personal care systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.
How much does a SMARTSTYLE franchise cost?
Per SMARTSTYLE's 2025 FDD, buying in requires an initial franchise fee of $40K (Item 5) and a total initial investment of $184K–$336K (Item 7).
What royalty does SMARTSTYLE charge?
SMARTSTYLE charges an ongoing royalty of 5.0% of gross sales, per Item 6 of its 2025 FDD.
Does SMARTSTYLE disclose earnings (Item 19)?
No — SMARTSTYLE's 2025 FDD makes no financial performance representation in Item 19. That is legal and common, but it means the franchisor publishes no earnings claim; ask current franchisees for real numbers.
How often do SBA loans for SMARTSTYLE franchises default?
Across 75 SBA-backed loans to SMARTSTYLE franchisees since 2017, 2 of the 45 that have resolved were charged off — a 4.4% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.