FRANCHISE·WATCH·DESK

FDD ITEM 20 · FISCAL 2022–2024

Stroll, Greet Item 20: outlets, closures & growth

In its latest FDD Item 20 (fiscal 2024), Stroll, Greet reported 546 franchised outlets at year end. 328 of 548 franchised outlets open at the start of the year left the system — an annualized exit rate of 59.9%— while 360 new outlets opened. Systemwide units moved +9.2% over 2022–2024.

Item 20 · outlet status by yearas filed
Status (FTC)202220232024
Outlets at start660552586
Opened408252360
Transfers17184
Terminations1928
Non-renewals000
Reacquired by franchisor18834
Ceased — other reasons482210320
Outlets at end552586603
Net change-108+34+17
How the exit count is computedfiscal 2024

8 terminations + 0 non-renewals + 320 ceased (other) = 328 exits ÷ 548 at start = 59.9%

These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (4) are resales, not exits; reacquisitions by the franchisor (34) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.

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