FDD ITEM 20 · FISCAL 2022–2024
The Designery Item 20: outlets, exits & growth
In its latest FDD Item 20 (fiscal 2024, from the 2025 FDD), The Designery reported 73 franchised outlets at year end. 1 of 21 franchised outlets open at the start of the year left the system (exit rate 4.8%, fiscal 2024), while 53 new outlets opened. Systemwide units moved 4 → 73 units over 2022–2024.
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 2 | 4 | 21 |
| Opened | 4 | 17 | 53 |
| Transfers | 0 | 0 | 1 |
| Terminations | 0 | 0 | 1 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 0 | 0 |
| Outlets at end | 4 | 21 | 73 |
| Net change | +2 | +17 | +52 |
1 terminations + 0 non-renewals + 0 ceased (other) = 1 exits ÷ 21 at start = 4.8%
These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (1) are resales, not exits; reacquisitions by the franchisor (0) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.
The The Designery validation checklist
questions built from this brand's own filings · read them all on the profile
Want this as a checklist you can take to the calls?
I'll email you the printable version, and tell you if The Designery’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.
A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing The Designery’s numbers, including talking you out of a bad deal.