FDD ITEM 20 · FISCAL 2022–2024
WE INSURE Item 20: outlets, exits & growth
In its latest FDD Item 20 (fiscal 2024, from the 2025 FDD), WE INSURE reported 156 franchised outlets at year end. 2 of 195 franchised outlets open at the start of the year left the system (exit rate 1.0%, fiscal 2024), while 1 new outlets opened. Systemwide units moved -30.2% over 2022–2024.
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 207 | 225 | 196 |
| Opened | 46 | 8 | 1 |
| Transfers | 7 | 8 | 4 |
| Terminations | 1 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 20 | 29 | 38 |
| Ceased — other reasons | 7 | 8 | 2 |
| Outlets at end | 225 | 196 | 157 |
| Net change | +18 | -29 | -39 |
0 terminations + 0 non-renewals + 2 ceased (other) = 2 exits ÷ 195 at start = 1.0%
These are the three FTC Item 20 statuses in which a franchised outlet left the system — including voluntary non-renewals and outlets that ceased for other reasons, which can include sales or absorption into another franchise. Transfers (4) are resales, not exits; reacquisitions by the franchisor (38) are tracked separately. There is no official “failure rate”, and not every exit is a closure or a failure; Item 20 does not say why any outlet left. On a small starting base, a single exit moves this rate sharply.
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