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Verified — real FDD extraction

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Website Closers

Business Services · independent · est. —

Website Closers is a business-brokerage franchise specializing in buying and selling online and technology businesses—such as e-commerce stores, Amazon FBA brands, and SaaS companies. Franchisees act as brokers, valuing internet businesses and matching them with buyers. The work is deal-making and M&A advisory focused on digital businesses.

Website Closers net unit count grew +300.0% from 20202022 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Proven & strong

Distress

0
STABLE

Enough units and history to judge, and the record is good: growing or stable units with clean exits by the standards of its disclosed record. The standout in the record: the system is growing.

Exit rate · latest year

0.0%

vs 8.1% across 28 business services systems

Cost to open

$68K–$113K

Item 7 total investment range

SBA loan defaults

No loan record

no SBA 7(a)/504 loans found for this brand

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Strong
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Strong
Transfer / churn15%

transfers vs. base · Table 3

Strong
Promise-keeping10%

actual vs. projected openings · Table 5

Strong
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2020–2022

+300.0%
72020172021282022

Survival record

FDD Item 20 · outlet status by year

In fiscal 2022, 0 of 16 franchised outlets left the system — a 0.0% annualized exit rate, vs 8.1% across 28 business services systems. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202020212022
Outlets at start1717
Opened61011
Transfers000
Terminations000
Non-renewals000
Reacquired by franchisor000
Ceased — other reasons000
Outlets at end71728
Net change+6+10+11

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $50K franchise fee (Item 5) and a total investment of $68K–$113K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$68K–$113K

all-in investment range

Franchise fee (Item 5)

$50K

upfront, one-time

Royalty (Item 6)

50%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$500K

50% of sales, before profit

Over a 10-yr term

$5M

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Website Closers with an independent CPA

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for Website Closers. That's a good sign — but it reflects news coverage, not a guarantee.

Before you sign anythingfree · 30 min · no commission

A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing Website Closers's numbers, including talking you out of a bad deal.

Talk to an independent CPA before you buy →

Website Closers franchise questions, answered from the filings

What percentage of Website Closers franchises closed last year?

In Website Closers's latest FDD Item 20 (fiscal 2022), 0 of 16 franchised outlets left the system — an annualized exit rate of 0.0% — compared with 8.1% across 28 business services systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Website Closers franchise cost?

Per Website Closers's 2023 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $68K–$113K (Item 7).

What royalty does Website Closers charge?

Website Closers charges an ongoing royalty of 50.0% of gross sales, per Item 6 of its 2023 FDD.

Does Website Closers disclose earnings (Item 19)?

Yes — Website Closers makes a financial performance representation in Item 19 of its 2023 FDD. Read it closely: franchisors choose which units and which metrics to include.

Is Website Closers a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk