FRANCHISE·WATCH·DESK

SBA 7(a)/504 FOIA · FY1991–PRESENT · WISCONSIN

WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchise in Wisconsin: what the public record shows

Franchisees of WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD in Wisconsin have taken 5 SBA loans since 1991 (average $319,600)— too few resolved loans in-state to publish a local failure rate (we require a resolved cohort, never extrapolate), so the brand's national rate of 0.0% is the better guide.

SBA loan outcomes · Wisconsinvs national

Loans in WI

5

Resolved

1

Local charge-off

thin

National charge-off

0.0%

Source: SBA 7(a)/504 FOIA files (data.sba.gov), borrower state = WI. Charge-off rate = charged-off ÷ (charged-off + paid-in-full); open loans excluded. A local rate is published only when the resolved cohort clears our floor of 30 loans.

Market density · Wisconsin vs nationalTypical density

Businesses in this industry

2,130

statewide, all operators

Per 100k residents

35.7

national 39.6

Versus the country

-10%

thinner

Every business in WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD's industry operating in Wisconsin — franchised and independent — from the Census Bureau's County Business Patterns (2023), against 2024 population estimates. Counter-intuitively, density is not a warning: across 198 brand-state cells in our loan data, the densest quartile charges off at 5.6% versus 18.1% in the thinnest. A crowded market is usually proven demand; an empty one is often empty for a reason.

Same-sector systems with SBA loan history in Wisconsin6 systems
SystemLoans in WILocal charge-offUnits in WI
Ace Hardware469.1%
Hardware Hank270.0%
Snap-On Tools1410.0%
True Value Hardware8thin
Woodcraft8thin
PAUL DAVIS RESTORATION INC FRANCHISE AGREEMENT6thin

Same sector, same state, same public records — how WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD compares to the systems a buyer in Wisconsin would actually be choosing between. Local rates under 10 resolved loans are marked thin, not hidden.

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