From the filed FDD — automated extraction, check the source
2024 FDD · 1+ year old
SBA-eligible · directory code S2308 since 2017
WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD
Roofing, siding & windows · parent company: not identified
Window World is one of the largest U.S. home-exterior remodeling companies, selling and installing replacement windows, plus doors, siding and related products. A franchisee runs a local dealership that handles sales, in-home measurement and quotes, and manages installation crews for homeowners.
WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD net unit count grew 1.4% over 2021–2023 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. Most numbers on this page come from that document; others come from federal SBA loan records and labor and census data, each labelled with its source:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened, transferred and left the system, the main basis for our verdict, which rates how strong the disclosed record is, or says when the system is too new, the filing too old, or the disclosure too thin to judge.
Our rating · opinion
Proven & steady
A real track record, solid rather than standout. Units grew 1% (2021–2023: 207 → 210); the fiscal 2023 exit rate was 0.5%, below the 7.4% median across 82 comparable systems (home services).
Exit rate · fiscal 2023
0.5%
vs 7.4% median across 82 comparable systems (home services)
Cost to open
$123K–$331K
Item 7 total investment range
SBA loan losses
Too few to rate
7 seasoned resolved loans; 30 needed
Market density · Wisconsin
Typical density
10% thinner than the national average
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Data as of 2026-10-29. Figures come from WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD's public FDD filings (latest: MN 2024, extracted 2026-06-19) and SBA FOIA loan records (through FY2026), extracted by us and possibly containing errors. The rating is our opinion, not investment, legal, or tax advice. Franchisor or owner and see something wrong? Report a correction — we review every request.
What each source says
FDD record · SBA loans · model · auditor
The sources broadly agree, and the verdict follows the FDD's operating record.
FDD record · Item 20
Steady operating record
Units grew 1% (2021–2023: 207 → 210); exit rate 0.5% (fiscal 2023) vs 7.4% median.
SBA loans · vs same-year loans
Too few seasoned loans
7 resolved loans approved by FY2020; 30 needed.
Modeled risk
Lower risk
Directional only — too few seasoned loans to check it.
Auditor opinion · Item 21
Not extracted
We did not extract the audit opinion.
Behind the verdict
the record, factor by factor · Item 20
latest consecutive years · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness · shown, not counted in the verdict
Systemwide units
2021–2023
Survival record
FDD Item 20 · outlet status by year
In fiscal 2023, 1 of 210 franchised outlets left the system — an exit rate of 0.5% (fiscal 2023), vs a 7.4% median across 82 comparable systems (home services). An exit is not a failure: this counts terminations, non-renewals and "ceased — other reasons" as reported, and excludes transfers to new owners.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2021 | 2022 | 2023 |
|---|---|---|---|
| Outlets at start | 203 | 207 | 210 |
| Opened | 7 | 4 | 1 |
| Transfers | 6 | 6 | 6 |
| Terminations | 3 | 0 | 0 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 0 | 1 | 1 |
| Outlets at end | 207 | 210 | 210 |
| Net change | +4 | +3 | 0 |
The lender's view
SBA 7(a)/504 loan outcomes · compared with franchise loans of the same years
Banks have made 29 SBA-backed loans to WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchisees since 2006. Only 7 of its loans approved by FY2020 have resolved — fewer than the 30 we need to compare it fairly with other franchise loans, so we don't rate it.
All-time, 0 of 9 resolved loans charged off (0.0%). That raw figure mixes every approval year since 2006 — loans made in 2006–08 failed at several times the rate of loans made in 2010–13 across all franchises — so it is shown as evidence, not as the score. 69% of the brand's loans have not resolved yet.
—
7 seasoned resolved · 30 needed
0.0%
0 of 9 resolved, every approval year
—
charged-off $ ÷ approved $, defaulted loans
$868,467
what recent franchisees borrowed
—
shown with 10+ defaults
10 vs 3
distinct banks still lending
Charge-off rate by loan approval year (%) · dashed line = all franchise loans that year
Loan performance by state
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD BY SBA FRANCHISE NAME/CODE · RESOLVED = CHARGED-OFF + PAID-IN-FULL · EXPECTED = SAME-YEAR RATE ACROSS ALL SBA FRANCHISE LOANS, LOANS ≥ ~6 YEARS OLD
The owner's side of the deal
FDD × federal loan record
Who finances it
Bank First, N.A.
18.2% of this brand's loans
Who buys it
Too few identified operators
Does experience help here?
Not enough resolved loans to split
Computed from 29 SBA 7(a)/504 loans matched to WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD by SBA franchise code in the SBA FOIA file. Debt service assumes level amortization at the average disclosed term and rate. Owner-level splits rely on borrower-name matching and may misclassify. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $45,000 franchise fee (Item 5) and a total investment of $123K–$331K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$123K–$331K
all-in investment range
Franchise fee (Item 5)
$45,000
upfront, one-time
Royalty (Item 6)
See Item 6
not a single flat % — read the fee table
This is not profit. It covers what the FDD fixes: what you put in, and the royalty you owe on sales. Your take-home depends on labor, vehicles, supplies, insurance, and the months to breakeven, none of which the FDD fixes for your unit (some Item 19s include cost data — read it).
Build a real pro-forma for WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD with a buyer-paid CPAHow the earnings claim is built
FDD ITEM 19 · BASIS · 2024 FDD
The headline figure is Average gross sales (Small Market) for calendar 2023 (Jan 1 - Dec 31, 2023), for 69 of 209 units, leaving out combined (multi-territory) markets (shown separately), medium/large/metro markets (shown separately), not open full 2023. The mean is 17% above the median, so a minority of high-volume units pulls the average up. It shows no costs, so it says nothing about what an owner keeps.
Graded on three things the filing states: coverage (2 points if the figure covers at least 75% of the units it is compared with, 1 point for 50–75%), centre (2 points if it prints both a median and a mean, 1 for one of them), and costs (2 points for costs through a profit line or full cost detail, 1 for some cost items). 5–6 points = More complete, 3–4 = Partial, 0–2 = Limited. The grade describes the disclosure, not the business.
Show the basis ↓Hide the evidence ↑
| What is measured | Average gross sales (Small Market) (gross sales) |
| Period | calendar 2023 (Jan 1 - Dec 31, 2023) |
| Whose results | Franchised outlets |
| Units included | 69 of 209 franchisees that operated the entire 12-month period of 2023 |
| Left out |
|
| Average (mean) | $3.2M |
| Median | $2.7M |
| Mean vs median | mean 16.7% above median |
| Met or beat the average | 30 or 43% |
| Costs shown | None — sales only |
| Where | p. 69 (Item 19 runs pp. 68–77) |
| The filing's words | “209 franchisees operated the entire 12-month period of 2023. 191 of those franchisees share the common characteristic that they operate and report sales figures as a single licensed territory. Of those 191 franchisees, 191 reported” |
Modeled risk
FDD Risk Score · a prediction from disclosure and loan-file features
The model puts this brand in its lower-risk band — but this brand has too few seasoned SBA loans to check the score against, so read it as a band, not a number.
Risk percentile
Lower risk
Directional · no point estimate
Modeled · vs same-year loans
band only
too few seasoned loans to check
Top drivers: Share financed by high-loss lenders (lowers) · Item 20 exit rate (lowers) · Investment ceiling (log) (raises) · No Item 19 disclosure (raises). Too few seasoned SBA loans to check the score — read it as a band. A linear scorecard trained on brands' vintage-adjusted SBA loss records; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Public records
Bankruptcy, closure & federal court records · coverage is selective · dockets are not scored
We have no verified public-record signals published for WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD. This is not evidence that no events exist. Check PACER, the FDD's Item 3 (litigation) and Item 4 (bankruptcy), and recent news yourself.
8 questions to ask a WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchisee
Built from this brand's own disclosures · take it to your validation calls
The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These questions come from what WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD has disclosed. Each one carries the number it came from, so you can check the answer against the record.
- 01
WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD’s own Item 20 shows 1 of 210 franchised outlets left the system in fiscal 2023 — about 0.5%. Do you know any of those owners, and do you know why they left?
A franchisor will call these “transitions.” An owner three doors down usually knows whether they sold at a profit or handed the keys back.
FDD Item 20 · FY2023
- 02
6 units transferred to new owners in fiscal 2023. When you look at those, were they people cashing out a good business — or getting out of a bad one?
Item 20 counts transfers as neutral, but a transfer can be a good sale or a reluctant exit — the filing does not say which.
FDD Item 20 · FY2023
- 03
Item 7 puts the cost to open at $123K–$331K, yet the average recent SBA loan to WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchisees was $868K — above the whole range. What did those loans pay for: new units, resales, real estate, several units at once? And what did you actually spend to open, all in?
A loan above the disclosed range can mean buyers routinely overspend Item 7, or that SBA money in this system funds resales, property or multi-unit deals. The filing doesn't say which; an owner can.
FDD Item 7 vs SBA approvals FY2020+
- 04
WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD makes an earnings claim in Item 19. Does your unit look like that number — and do you know which units they included to build it?
Item 19 is legal to build from a flattering subset. Ask whether they excluded new units, closed units, or company stores.
FDD Item 19 · 2024
- 05
How many months did it take to cover your own costs, and how much cash did you burn getting there?
Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.
Not disclosed in any FDD — ask an owner
- 06
What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?
Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.
FDD Items 6, 8, 11
- 07
If your agreement came up for renewal tomorrow at current terms, would you sign again?
The single most predictive question you can ask. A hesitation is the answer.
Ask every owner you speak to
- 08
Who else should I call — including someone who left?
The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.
Ask every owner you speak to
Want this as a checklist you can take to the calls?
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A broker is usually paid by the franchisor to place you. I'm paid only by you, never by a franchisor you're considering — and the job is pressure-testing WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD’s numbers, including talking you out of a bad deal.
This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Franchisors: send corrections with the page reference and we will review them against the filing and update or annotate the page. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.
WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchise questions, answered from the filings
How many WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchised outlets left the system last year?
In WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD's latest FDD Item 20 (fiscal 2023), 1 of 210 franchised outlets left the system — an exit rate of 0.5% — compared with a 7.4% median across 82 comparable systems (home services) tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons" as the franchisor reported them; it excludes transfers to new owners. The FDD does not say why each outlet left, and an exit is not the same as a failure.
How much does a WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD franchise cost?
Per WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD's 2024 FDD, buying in requires an initial franchise fee of $45,000 (Item 5) and a total initial investment of $123K–$331K (Item 7).
Does WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD disclose earnings (Item 19)?
Yes — WINDOW WORLD, WORLD OF WINDOWS, COMFORTWORLD makes a financial performance representation in Item 19 of its 2024 FDD. Read it closely: franchisors choose which units and which metrics to include.