FRANCHISE·WATCH·DESK

Verified — real FDD extraction

SBA-eligible · directory code S1952 since 2017

Wyndham

Other · independent · est. —

Wyndham is an upscale hotel brand within the Wyndham Hotels & Resorts portfolio. A franchisee owns and operates a full-service or select-service hotel under the flag, serving business and leisure travelers and paying royalties for the brand and reservation system.

Wyndham net unit count declined -4.3% from 20172019 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Too new to judge

Distress

33
STABLE

26 franchised units over 3 disclosed years is not a track record — systems this early have realized only a fraction of their eventual failures. Judge the disclosures, not a verdict.

Exit rate · latest year

15.4%

fiscal 2019, per Item 20

Cost to open

$1.4M–$69.2M

Item 7 total investment range

SBA loan defaults

2.6%

vs 14.8% avg across rated brands

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Weak
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Weak
Transfer / churn15%

transfers vs. base · Table 3

Strong
Promise-keeping10%

actual vs. projected openings · Table 5

Weak
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2017–2019

-4.3%
232017262018222019

Survival record

FDD Item 20 · outlet status by year

In fiscal 2019, 4 of 26 franchised outlets left the system — a 15.4% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)201720182019
Outlets at start212326
Opened540
Transfers100
Terminations000
Non-renewals000
Reacquired by franchisor000
Ceased — other reasons314
Outlets at end232622
Net change+2+3-4

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 212 SBA-backed loans to Wyndham franchisees since 2007. Of the 76 that have resolved, 2.6% were charged off (defaulted) rather than paid in full, versus 14.8% across 570 rated brands.

Charge-off rate

2.6%

2 of 76 resolved defaulted

Loss given default

46.6%

avg. charged-off $ ÷ approved $

Expected loss

1.2%

default rate × loss severity

Avg. loan · FY2020+

$3,101,532

what recent franchisees borrowed

Median time to default

167 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

37 vs 39

distinct banks still lending

Charge-off rate by loan approval year (%)

0'1800'2000'22

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO WYNDHAM BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

The owner's side of the deal

FDD × federal loan record

Who finances it

Gbank

15.0% of this brand's loans

That lender charges off 1.9% of its loans to other franchise brands, vs 14.8% nationally.

Who buys it

71.6%

first-time franchise owners

The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.

Does experience help here?

+3.1pp

multi-unit vs single-unit owners

Owners of multiple units default at 5.0%; single-unit owners at 1.9%.

Computed from 212 SBA 7(a)/504 loans to Wyndham franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $55K franchise fee (Item 5) and a total investment of $1.4M–$69.2M (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$1.4M–$69.2M

all-in investment range

Franchise fee (Item 5)

$55K

upfront, one-time

Royalty (Item 6)

5%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$50K

5% of sales, before profit

Over a 10-yr term

$500K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Wyndham with an independent CPA

Labor record

US Dept. of Labor enforcement · franchisee-level · FY2005–present

Federal investigators have concluded 147 wage cases against operators of this system, recovering $784K in back wages for 1,483 workers, including 4 child-labor cases. Some of these cases are recent, not ancient history. These cases name franchisee-owned locations, not the franchisor itself.

Concluded cases

147

Back wages owed

$784K

Employees affected

1,483

Since 2020

45

4 of these cases involved child-labor violations, covering 5 minors across the system's franchised locations.

Read this carefully. The employers in these cases are individual Wyndham franchisees — separately owned businesses operating under the brand name — not Wyndham itself. The franchisor is not the respondent and in most cases is not a party. What the record shows is how this system's operators run their payrolls, which is worth knowing before you become one of them. Counts rise with system size and with age: a 20-year-old, 10,000-unit system will out-count a young one regardless of conduct. Source: DOL Wage and Hour Division concluded compliance actions, FY2005–present, most recent finding 2026.

Modeled risk

FDD Risk Score · modeled from the public record

Moderate

Modeled from the public record, this brand looks safer than 65% of systems we score.

Risk percentile

35 / 100

Measured

Modeled SBA charge-off

10.6%

Observed SBA charge-off

2.6%

Top drivers: Investment ceiling (log) (lowers) · System size (log units) (raises) · Item 3 litigation (log) (lowers) · Net unit growth (raises). 50+ resolved loans and complete disclosure data — the score is checkable against the brand's observed rate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

FULL REPORT →

11 questions to ask a Wyndham franchisee

Built from this brand's own disclosures · take it to your validation calls

The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These are the questions built from what Wyndham has actually disclosed — each one carries the number it came from, so you can tell whether the answer squares with the record.

  1. 01

    Wyndham’s own Item 20 shows 4 of 26 franchised outlets left the system in fiscal 2019 — about 15.4%. Do you know any of those owners, and do you know why they left?

    A franchisor will call these “transitions.” An owner three doors down usually knows whether they sold at a profit or handed the keys back.

    FDD Item 20 · FY2019

  2. 02

    The system went from 23 units to 22 over 3 disclosed years. What's the explanation you've been given, and do you believe it?

    A shrinking system means fewer owners funding the ad fund and support staff you're paying for.

    FDD Item 20 · FY2017–FY2019

  3. 03

    Of 76 SBA loans to Wyndham franchisees that have finished, 2.6% were charged off — the borrower didn't repay. Did you finance with an SBA loan, and how close did your first two years come to trouble?

    This is the lender's view of failure, from public federal records, and it is independent of anything the franchisor discloses.

    SBA 7(a)/504 loan record, FY1991–present

  4. 04

    Item 7 says the low end to open is $1.4M, but the average recent SBA loan to a Wyndham franchisee was $3.1M. What did you actually spend to open, all in?

    Lenders size loans to real project costs. A large gap between the disclosed floor and what banks actually fund is the most common way buyers get underfunded.

    FDD Item 7 vs SBA approvals FY2020+

  5. 05

    You pay 5.0% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?

    Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.

    FDD Item 6

  6. 06

    Wyndham makes an earnings claim in Item 19. Does your unit look like that number — and do you know which units they included to build it?

    Item 19 is legal to build from a flattering subset. Ask whether they excluded new units, closed units, or company stores.

    FDD Item 19 · 2020

  7. 07

    How many months did it take to cover your own costs, and how much cash did you burn getting there?

    Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.

    Not disclosed in any FDD — ask an owner

  8. 08

    Item 3 discloses 16 legal matters. Do you know what those were about, and were any brought by franchisees?

    Franchisee-brought suits over territory, fees or support tell you how the franchisor behaves when there's a disagreement.

    FDD Item 3 · 2020

  9. 09

    What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?

    Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.

    FDD Items 6, 8, 11

  10. 10

    If your agreement came up for renewal tomorrow at current terms, would you sign again?

    The single most predictive question you can ask. A hesitation is the answer.

    Ask every owner you speak to

  11. 11

    Who else should I call — including someone who left?

    The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.

    Ask every owner you speak to

Want this as a checklist you can take to the calls?

I'll email you the printable version, and tell you if Wyndham’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.

Before you sign anythingfree · 30 min · no commission

A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing Wyndham's numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

Book a free 30-minute call →
Own or owned a Wyndham?no appointment · read by a person

This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.

Wyndham franchise questions, answered from the filings

What percentage of Wyndham franchises closed last year?

In Wyndham's latest FDD Item 20 (fiscal 2019), 4 of 26 franchised outlets left the system — an annualized exit rate of 15.4%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Wyndham franchise cost?

Per Wyndham's 2020 FDD, buying in requires an initial franchise fee of $55K (Item 5) and a total initial investment of $1.4M–$69.2M (Item 7).

What royalty does Wyndham charge?

Wyndham charges an ongoing royalty of 5.0% of gross sales, per Item 6 of its 2020 FDD.

Does Wyndham disclose earnings (Item 19)?

Yes — Wyndham makes a financial performance representation in Item 19 of its 2020 FDD. Read it closely: franchisors choose which units and which metrics to include.

How often do SBA loans for Wyndham franchises default?

Across 212 SBA-backed loans to Wyndham franchisees since 2007, 2 of the 76 that have resolved were charged off — a 2.6% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.