FRANCHISE·WATCH·DESK

GLOSSARY

FDD Item 19

Item 19 is the optional section where a franchisor discloses how much its outlets actually earn — a Financial Performance Representation.

Item 19 is the only place a franchisor may legally state earnings figures, and it is voluntary: a brand can choose to leave it blank. When present, it shows average or median sales (sometimes profit) for existing outlets, with the methodology.

A missing Item 19 is not by itself a red flag, and a present one is only as useful as its methodology: which units it includes, and whether it shows sales or profit. Brand pages note whether each brand discloses an Item 19.

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