FRANCHISE·WATCH·DESK

Verified — real FDD extraction

SBA-eligible · directory code S8680 since 2026

City Express by Marriott

Other · independent · est. —

City Express by Marriott is a midscale, no-frills hotel brand (originally a Mexican chain Marriott acquired) aimed at value-conscious business and leisure travelers. A franchisee owns and operates the hotel property, overseeing front desk, housekeeping, and staff while following Marriott's standards and using its reservation system.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Not enough disclosure

Distress

0
STABLE

No verified FDD extraction to judge from. Any figures shown are labelled sample data or independent federal records.

Exit rate · latest year

Not disclosed

Cost to open

$2.8M–$4.9M

Item 7 total investment range

SBA loan defaults

Too few resolved

3 loans exist; too few resolved to rate

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Fair
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Strong
Transfer / churn15%

transfers vs. base · Table 3

Fair
Promise-keeping10%

actual vs. projected openings · Table 5

Not Disc.
Transparency15%

Item 19 disclosure + completeness

Weak

Systemwide units

2021–2023

020210202202023

Survival record

FDD Item 20 · outlet status by year

In fiscal 2023, 0 of 0 franchised outlets left the system. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202120222023
Outlets at start000
Opened000
Transfers000
Terminations000
Non-renewals000
Reacquired by franchisor000
Ceased — other reasons000
Outlets at end000
Net change000

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 3 SBA-backed loans to City Express by Marriott franchisees since 2026. Most are still open, so there is not yet a resolved cohort large enough to rate.

Charge-off rate

0 resolved · too thin to rate

Loss given default

avg. charged-off $ ÷ approved $

Expected loss

default rate × loss severity

Avg. loan · FY2020+

$4,118,667

what recent franchisees borrowed

Median time to default

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

distinct banks lending

Charge-off rate by loan approval year (%)

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO CITY EXPRESS BY MARRIOTT BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $75K franchise fee (Item 5) and a total investment of $2.8M–$4.9M (Item 7). The franchisor publishes no earnings claim (Item 19) — ask current and former franchisees for real numbers.

To open (Item 7)

$2.8M–$4.9M

all-in investment range

Franchise fee (Item 5)

$75K

upfront, one-time

Royalty (Item 6)

10.5%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — this brand discloses no Item 19 earnings; validate with current & former owners.

Royalty you'd pay / yr

$105K

10.5% of sales, before profit

Over a 10-yr term

$1.1M

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for City Express by Marriott with an independent CPA

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for City Express by Marriott. That's a good sign — but it reflects news coverage, not a guarantee.

7 questions to ask a City Express by Marriott franchisee

Built from this brand's own disclosures · take it to your validation calls

The franchisor will give you a list of owners to call. Most buyers ask whether they like it. These are the questions built from what City Express by Marriott has actually disclosed — each one carries the number it came from, so you can tell whether the answer squares with the record.

  1. 01

    Item 7 says the low end to open is $2.8M, but the average recent SBA loan to a City Express by Marriott franchisee was $4.1M. What did you actually spend to open, all in?

    Lenders size loans to real project costs. A large gap between the disclosed floor and what banks actually fund is the most common way buyers get underfunded.

    FDD Item 7 vs SBA approvals FY2020+

  2. 02

    You pay 10.5% royalty on gross sales, plus the ad fund, before any of your own costs. On your actual revenue last year, what did you take home as the owner — not revenue, take-home?

    Royalty is charged on sales, not profit. This is the number the brochure never shows and the one your life actually runs on.

    FDD Item 6

  3. 03

    City Express by Marriott’s FDD makes no financial performance representation at all — legally, they've told buyers nothing about earnings. What did your first 24 months actually look like, month by month?

    When a franchisor won't publish numbers, existing owners are the only source. Silence in Item 19 is a choice, not a requirement.

    FDD Item 19 · 2024

  4. 04

    How many months did it take to cover your own costs, and how much cash did you burn getting there?

    Ramp-to-breakeven working capital is the most underestimated line in any franchise purchase, and the most common reason otherwise-good units fail.

    Not disclosed in any FDD — ask an owner

  5. 05

    What does the franchisor charge for that you didn't expect — required tech fees, mandatory remodels, approved-supplier pricing?

    Required spending appears across Items 6, 8 and 11 rather than in one place, so buyers routinely miss the total.

    FDD Items 6, 8, 11

  6. 06

    If your agreement came up for renewal tomorrow at current terms, would you sign again?

    The single most predictive question you can ask. A hesitation is the answer.

    Ask every owner you speak to

  7. 07

    Who else should I call — including someone who left?

    The franchisor's list is curated by definition. Former franchisees are where the unflattering truth lives, and current owners usually know how to reach them.

    Ask every owner you speak to

Want this as a checklist you can take to the calls?

I'll email you the printable version, and tell you if City Express by Marriott’s numbers move — a new filing, a rising exit rate, a distress signal. Unsubscribe in one click.

Before you sign anythingfree · 30 min · no commission

A broker is paid by the franchisor to place you. I'm paid by you — and the job is pressure-testing City Express by Marriott's numbers, including talking you out of a bad deal.

Don Drummond, CPA — Virginia #43775 · what I charge

Book a free 30-minute call →
Own or owned a City Express by Marriott?no appointment · read by a person

This page is what buyers see before they call you for validation. If the record above is wrong — or right in a way the numbers can't show — say so. Corrections are checked against the filings; nothing you write is published with your name unless you agree to it.

City Express by Marriott franchise questions, answered from the filings

How much does a City Express by Marriott franchise cost?

Per City Express by Marriott's 2024 FDD, buying in requires an initial franchise fee of $75K (Item 5) and a total initial investment of $2.8M–$4.9M (Item 7).

What royalty does City Express by Marriott charge?

City Express by Marriott charges an ongoing royalty of 10.5% of gross sales, per Item 6 of its 2024 FDD.

Does City Express by Marriott disclose earnings (Item 19)?

No — City Express by Marriott's 2024 FDD makes no financial performance representation in Item 19. That is legal and common, but it means the franchisor publishes no earnings claim; ask current franchisees for real numbers.