Verified — real FDD extraction
SBA-eligible · directory code S0577 since 2017
FULLY PROMOTED
Other · independent · est. —
Fully Promoted is a branded-products and marketing-services company producing embroidered apparel, promotional items, and logoed merchandise for businesses. A franchisee operates a business-to-business storefront or office, selling branded goods to companies, teams, and organizations.
FULLY PROMOTED net unit count grew +11.3% from 2014–2025 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Proven & steady
Distress
A real track record with an unremarkable region of the ledger: neither the growth nor the exits stand out, for better or worse. The main concern in the record: too many owners are failing outright rather than selling.
Exit rate · latest year
6.3%
fiscal 2025, per Item 20
Cost to open
$135K–$355K
Item 7 total investment range
SBA loan defaults
Too few resolved
25 loans exist; too few resolved to rate
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2023–2025
Survival record
FDD Item 20 · outlet status by year
In fiscal 2025, 18 of 288 franchised outlets left the system — a 6.3% annualized exit rate. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2014 | 2015 | 2016 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|
| Outlets at start | 268 | 265 | 267 | 264 | 274 | 288 |
| Opened | 24 | 23 | 20 | 22 | 31 | 35 |
| Transfers | 14 | 17 | 16 | 4 | 12 | 14 |
| Terminations | 3 | 3 | 3 | 12 | 17 | 13 |
| Non-renewals | 0 | 0 | 0 | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 | 0 | 0 | 0 |
| Ceased — other reasons | 24 | 18 | 9 | 0 | 0 | 5 |
| Outlets at end | 265 | 267 | 275 | 274 | 288 | 305 |
| Net change | -3 | +2 | +8 | +10 | +14 | +17 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 25 SBA-backed loans to FULLY PROMOTED franchisees since 2018. Most are still open, so there is not yet a resolved cohort large enough to rate.
—
9 resolved · too thin to rate
—
avg. charged-off $ ÷ approved $
—
default rate × loss severity
$351,953
what recent franchisees borrowed
33 mo
approval → charge-off, defaulted loans
11 vs 6
distinct banks still lending
Charge-off rate by loan approval year (%)
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO FULLY PROMOTED BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
Who finances it
Manufacturers and Traders Trust Company
17.4% of this brand's loans
That lender charges off 12.0% of its loans to other franchise brands, vs 14.8% nationally.
Who buys it
Too few identified operators
Does experience help here?
Not enough resolved loans to split
Computed from 25 SBA 7(a)/504 loans to FULLY PROMOTED franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $50K franchise fee (Item 5) and a total investment of $135K–$355K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$135K–$355K
all-in investment range
Franchise fee (Item 5)
$50K
upfront, one-time
Royalty (Item 6)
6%
of sales, ongoing
Your figure — cross-check against this brand's Item 19 and current-owner validation.
Royalty you'd pay / yr
$60K
6% of sales, before profit
Over a 10-yr term
$600K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for FULLY PROMOTED with an independent CPAModeled risk
FDD Risk Score · modeled from the public record
The public record puts this brand toward the middle of the systems we score — but the evidence is thin, so treat it as a range, not a number.
Risk percentile (range)
52–76 / 100
Directional
Modeled SBA charge-off
14.8%
Observed SBA charge-off
33.3%
Top drivers: Share financed by high-loss lenders (raises) · Investment ceiling (log) (raises) · System size (log units) (lowers) · Single-lender dependence (raises). Thin loan history — treat this as a range, not a number. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
No recent closures, bankruptcies, or major lawsuits found in the news for FULLY PROMOTED. That's a good sign — but it reflects news coverage, not a guarantee.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing FULLY PROMOTED's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →FULLY PROMOTED franchise questions, answered from the filings
What percentage of FULLY PROMOTED franchises closed last year?
In FULLY PROMOTED's latest FDD Item 20 (fiscal 2025), 18 of 288 franchised outlets left the system — an annualized exit rate of 6.3%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.
How much does a FULLY PROMOTED franchise cost?
Per FULLY PROMOTED's 2026 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $135K–$355K (Item 7).
What royalty does FULLY PROMOTED charge?
FULLY PROMOTED charges an ongoing royalty of 6.0% of gross sales, per Item 6 of its 2026 FDD.
Does FULLY PROMOTED disclose earnings (Item 19)?
Yes — FULLY PROMOTED makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $362K. Read it closely: franchisors choose which units and which metrics to include.