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Mason's Famous Lobster Roll

Other · independent · est. —

Mason's Famous Lobster Rolls is a fast-casual seafood concept centered on Maine-style lobster rolls, soups, and sides. A franchisee operates a compact counter-service restaurant, managing a small kitchen team serving lunch and dinner customers in retail and tourist locations.

Mason's Famous Lobster Roll net unit count grew +21.4% from 20232025 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Proven & strong

Distress

0
STABLE

Enough units and history to judge, and the record is good: growing or stable units with clean exits by the standards of its disclosed record. The standout in the record: the system is growing.

Exit rate · latest year

17.9%

fiscal 2025, per Item 20

Cost to open

$250K–$655K

Item 7 total investment range

SBA loan defaults

No loan record

no SBA 7(a)/504 loans found for this brand

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Strong
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Weak
Transfer / churn15%

transfers vs. base · Table 3

Fair
Promise-keeping10%

actual vs. projected openings · Table 5

Strong
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2023–2025

+21.4%
282023322024342025

Survival record

FDD Item 20 · outlet status by year

In fiscal 2025, 5 of 28 franchised outlets left the system — a 17.9% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202320242025
Outlets at start222832
Opened567
Transfers202
Terminations021
Non-renewals000
Reacquired by franchisor011
Ceased — other reasons004
Outlets at end283234
Net change+6+4+2

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $35K franchise fee (Item 5) and a total investment of $250K–$655K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$250K–$655K

all-in investment range

Franchise fee (Item 5)

$35K

upfront, one-time

Royalty (Item 6)

5%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$50K

5% of sales, before profit

Over a 10-yr term

$500K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Mason's Famous Lobster Roll with an independent CPA

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for Mason's Famous Lobster Roll. That's a good sign — but it reflects news coverage, not a guarantee.

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Mason's Famous Lobster Roll franchise questions, answered from the filings

What percentage of Mason's Famous Lobster Roll franchises closed last year?

In Mason's Famous Lobster Roll's latest FDD Item 20 (fiscal 2025), 5 of 28 franchised outlets left the system — an annualized exit rate of 17.9%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Mason's Famous Lobster Roll franchise cost?

Per Mason's Famous Lobster Roll's 2026 FDD, buying in requires an initial franchise fee of $35K (Item 5) and a total initial investment of $250K–$655K (Item 7).

What royalty does Mason's Famous Lobster Roll charge?

Mason's Famous Lobster Roll charges an ongoing royalty of 5.0% of gross sales, per Item 6 of its 2026 FDD.

Does Mason's Famous Lobster Roll disclose earnings (Item 19)?

Yes — Mason's Famous Lobster Roll makes a financial performance representation in Item 19 of its 2026 FDD. Read it closely: franchisors choose which units and which metrics to include.

Is Mason's Famous Lobster Roll a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk