FDD ITEM 20 · FISCAL 2023–2025
Mason's Famous Lobster Roll Item 20: outlets, closures & growth
In its latest FDD Item 20 (fiscal 2025), Mason's Famous Lobster Roll reported 29 franchised outlets at year end. 5 of 28 franchised outlets open at the start of the year left the system — an annualized exit rate of 17.9%— while 7 new outlets opened. Systemwide units moved +21.4% over 2023–2025.
| Status (FTC) | 2023 | 2024 | 2025 |
|---|---|---|---|
| Outlets at start | 22 | 28 | 32 |
| Opened | 5 | 6 | 7 |
| Transfers | 2 | 0 | 2 |
| Terminations | 0 | 2 | 1 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 1 | 1 |
| Ceased — other reasons | 0 | 0 | 4 |
| Outlets at end | 28 | 32 | 34 |
| Net change | +6 | +4 | +2 |
1 terminations + 0 non-renewals + 4 ceased (other) = 5 exits ÷ 28 at start = 17.9%
These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (2) are resales, not exits; reacquisitions by the franchisor (1) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.
| State | Franchised | Company-owned |
|---|---|---|
| FL | 6 | 1 |
| VA | 6 | 1 |
| MD | 5 | — |
| CO | 2 | — |
| TX | 2 | — |
| AZ | 1 | — |
| DC | 1 | 2 |
| DE | 1 | — |
| MN | 1 | — |
| NC | 1 | — |
| PA | 1 | — |
| SC | 1 | — |
| WA | 1 | — |
| NJ | 0 | 1 |
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